The article describes an analysis of the social responsibility of the economic group CEMEX, which, through its leadership and strategies, has come to be recognized as a world organization in the construction area; and for their responsible actions with society, the environment, vulnerable communities, and others. A qualitative methodology was used with a descriptive thematic analysis; a bibliographic review that includes: articles, studies, news, and the web, on the social responsibility of the organization worldwide, whose objective was to analyze the way in which its actions and strategies impact society and the environment. t is concluded that the economic group, although it has had some failures before society, constitutes a great innovative company that meets social and research objectives, promoting improvement programs in relation to sustainable development, and changes to make a ...

The article describes an analysis of the social responsibility of the economic group CEMEX, which, through its leadership and strategies, has come to be recognized as a world organization in the construction area; and for their responsible actions with society, the environment, vulnerable communities, and others. A qualitative methodology was used with a descriptive thematic analysis; a bibliographic review that includes: articles, studies, news, and the web, on the social responsibility of the organization worldwide, whose objective was to analyze the way in which its actions and strategies impact society and the environment. t is concluded that the economic group, although it has had some failures before society, constitutes a great innovative company that meets social and research objectives, promoting improvement programs in relation to sustainable development, and changes to make a ...

The behaviors and attitudes that favor performance in an organization are the cause of its success, such is the case of the Autonomous University of Tamaulipas (UAT). A qualitative study was used in which the perceptions of the collaborators regarding the behaviors that can be presented in the organizational culture were analyzed, through a dichotomous response survey with an adaptation of the factors proposed in the Organizational Normative Behavior Questionnaire. As a result, it was obtained that the behaviors in the organizational culture at the Autonomous University of Tamaulipas (UAT) favor the performance of its collaborators and are present in more than 70% of the population. It is concluded that the factors quality, collaboration, consideration, orientation to authority and competition are above the threshold of 70% established.

The article describes the level of influence of neuromarketing on the positioning of the hotels in Villahermosa Tabasco; Neuromarketing is a tool that has gained relevance and has become one of the most used by companies in various sectors, one of these is the hotel sector, which is in recovery due to the ravages left by the pandemic. In the development of the research, a quantitative methodology with an explanatory analysis was used; a theoretical framework that includes articles, studies, books, and the web, on the use and importance of neuromarketing in various sectors of the world. The objective of the research was to determine how the application of neuromarketing influences the positioning strategies implemented by hotels in the area, to recognize its importance and current application. The results show that Neuromarketing is a widely used tool currently for attracting and retainin...

This article shows a comparison in the Administration of human capital in two organizations, the Drinking Water and Sanitation System (SAS), a decentralized body of the Municipality of the Center of the state of Tabasco and the Circle K Corporate. The objective of the article was to analyze Comparative processes of human resources administration of both organizations through a qualitative methodology. The data collection technique used consisted of semi-structured interviews with the managers of both organizations, whose transcription was carried out with the Atlas.ti 9 software, through the use of categories and the generation of quotes and codes. The results indicate that human resources management is essential in both SAS and Circle K, because through it there is operational efficiency, talent is retained and standards are met, concluding that in both organizations employees are devel...