El objetivo de esta investigación es entregar en las manos del lector, un análisis profundo, que seguramente generará debate, en referencia a lo que pretende llegar a influenciar, el moderno concepto atribuido al termino Género, sobre una sociedad que todavía reconoce al ser humano como hombre o mujer, como un ser de sexo masculino o femenino. Poniendo por tanto en amenaza latente, a su carácter inescindible. Extrapolando lo acontecido con las marcas notoriamente conocidas, que después de experimentar una metonimia marcaria (vulgarización de la marca), los productos en el mercado pasan a distinguirse, de su sustantivo primigenio a su denominación marcaria, cruzando, en un comienzo de tener dos denominaciones identitarias, a una sola. Convirtiéndose en predominante para el subconsciente colectivo, la denominación relativa a su marca. En igual forma, por la metonimia identitaria...

This study seeks to protect newborns’ lives and integrity from a market that prioritizes commercial interests. A key issue is the promotion of breast milk substitutes, where pediatricians’ influence has been distorted by covert advertising, favoring brands over infant health. Regulating their role in formula promotion is essential. To strengthen the analysis, a comparative law approach will be taken, focusing on Uruguay, a country with legal similarities to Peru. This will help assess how the issue has been addressed elsewhere and what measures can be adopted to better protect newborns.

Se dice que las revoluciones son como Saturno, que devoran a sus propios hijos; un refrán diseñado en analogía con uno de los más despiadados dioses de la mitología romana, en donde no se conocía revolución sin destrucción ni violencia, y el cambio que esta precisamente buscaba producir, era sin prescindir de ellas; que además de cobrar victimas adversarias, también sabía cobrar a los mismos llamados revolucionarios, que con su misma violencia desatada, se volvería contra ellos.Aquellas revoluciones son las que anquilosadas en el pasado quedaron, para los registros históricos, siendo hoy reemplazadas por una que cada vez más aumenta en su vigencia y autenticidad. Una Revolución que no necesita destruir para transformar vidas, resucitar esperanzas y contagiar de entusiasmo a sus más fascinados seguidores, y aún a los que escépticos todavía a ella se mantienen. Si...

Revolutions are like Saturn, which devour their own children; a saying designed in correspondence with one of the most merciless gods of roman mithology, where no revolution was known without destruction or violence, seeking a change through violence; apart from taking victims opponents, it took the same revolutionaries when their own violence unleashed would turn against themselves.Those revolutions, which are frozen in the past for historical records, are today being replaced by one that increases in validity and authenticity. A Revolution that does not need to destroy to transform lives, to revive hopes and to transmit enthusiasm to its most fascinated followers, and even to those who still maintain themselves skeptics. On the contrary, it needs to create, invent and innovate in order to achieve its real and original mission.Creations with identity and defense guaranteed by a r...

The objective of the research is to deliver a deep analysis in the hands of the reader, which will surely generate debate, in reference to influence of the modern concept attributed to the term Gender has over a society that still recognizes the human being as a man or a woman, as a male or female being. Putting therefore in latent threat, its inescindible character. Extrapolating what happened with well-known brands, in which the products on the market, after experiencing a brand metonymy (brand vulgarization), become distinguished, from their original noun to their brand name, passing, at the beginning of having two identity denominations, on one. Becoming predominant for the collective subconscious, the name relative to its brand. In the same way, by the identity metonymy, in which the original identity of the human being, of man or woman, is replaced with a gender denomination, assig...

La presente investigación se ajusta, a una motivación eminentemente social, en suscribir el importante respeto irrestricto hacia los derechos de los recién nacidos, reconociéndoles desde su concepción, y afirmados en su inmensa vulnerabilidad, hacia una necesidad de protección y sobre todo a la de una mejor conducción en relación directa con sus hábitos alimenticios. De los cuales la publicidad engañosa funge una enorme influencia, al transmitírsele a los consumidores, por medio de sensaciones y emociones, que son al fin los comprobados motores propulsores de la mayoría de las decisiones tomadas por los seres humanos, y por la que, sin estar ajenas a esto, son las madres gestantes, las que se verían inducidas a poner en peligrosa exposición a sus indefensos neonatos. Esta investigación mediante técnicas y procesamientos de datos, llegará a concretizar su principal fin: r...

Revolutions are like Saturn, which devour their own children; a saying designed in correspondence with one of the most merciless gods of roman mithology, where no revolution was known without destruction or violence, seeking a change through violence; apart from taking victims opponents, it took the same revolutionaries when their own violence unleashed would turn against themselves.Those revolutions, which are frozen in the past for historical records, are today being replaced by one that increases in validity and authenticity. A Revolution that does not need to destroy to transform lives, to revive hopes and to transmit enthusiasm to its most fascinated followers, and even to those who still maintain themselves skeptics. On the contrary, it needs to create, invent and innovate in order to achieve its real and original mission.Creations with identity and defense guaranteed by a r...

The objective of the research is to deliver a deep analysis in the hands of the reader, which will surely generate debate, in reference to influence of the modern concept attributed to the term Gender has over a society that still recognizes the human being as a man or a woman, as a male or female being. Putting therefore in latent threat, its inescindible character. Extrapolating what happened with well-known brands, in which the products on the market, after experiencing a brand metonymy (brand vulgarization), become distinguished, from their original noun to their brand name, passing, at the beginning of having two identity denominations, on one. Becoming predominant for the collective subconscious, the name relative to its brand. In the same way, by the identity metonymy, in which the original identity of the human being, of man or woman, is replaced with a gender denomination, assig...