The main objective of every Small and Medium Enterprise is to develop the ability to generate profits permanently over time; However, the Covid-19 pandemic significantly affected the global economy, generating an average reduction of 27% in global production and consumption, as well as a reduction in the use of labor, either due to reduced wages or reduction in working hours, which has had an impact on the increase in poverty. It is in this context that SMEs, with the aim of continuing to operate, implemented a strategy to reinvent themselves, which has been based on the greater use of the Internet and digital platforms with the aim of energizing their market or changing their line of business. , will thus develop activities in other areas or new services that did not exist before the moment of this reinvention. In this context, electronic commerce increased in a first stage, promoting t...