It is more and more common for media outlets to draw upon elements that are traditionally found in games so as to enhance the interactivity of their product, foment the intake of their informational content, highlight their advertisements or attract a younger audience. This essay aims to present the elements and dynamics of games that are used by the digital magazine It is more and more common for media outlets to draw upon elements that are traditionally found in games so as to enhance the interactivity of their product, encourage the intake of their informational content, highlight their advertisements or attract a younger audience. The results demonstrate the presence of these gaming elements in all of the platforms in which the magazine is offered with a reduced number of games per issue and all of the games being related to the informational content. 

It is more and more common for media outlets to draw upon elements that are traditionally found in games so as to enhance the interactivity of their product, foment the intake of their informational content, highlight their advertisements or attract a younger audience. This essay aims to present the elements and dynamics of games that are used by the digital magazine It is more and more common for media outlets to draw upon elements that are traditionally found in games so as to enhance the interactivity of their product, encourage the intake of their informational content, highlight their advertisements or attract a younger audience. The results demonstrate the presence of these gaming elements in all of the platforms in which the magazine is offered with a reduced number of games per issue and all of the games being related to the informational content. 

El análisis transaccional es una teoría psicológica que explica los roles asumidos por un individuo en su desempeño social y su aplicación al desenvolvimiento que un habitante modelo puede desarrollar en un edificio. El modelo es postulado por el médico y psiquiatra canadiense Eric Berne, quien fundado en la noción de caricia social comprende que el ser humano funciona en convivencia y con una programación material, social e individual que le impide que perezca por inanición social. El programa arquitectónico responde a este dinamismo y la vivencia habitable a las posibilidades de que el individuo pueda desplegar sus procedimientos, ceremonias, pasatiempos e intimidades.