This research analyzed and compared the construction of discursive values of Radical Right in the Global North and South. We adopted an exploratory-qualitative approach, comparing content from nano influencers on TikTok in Peru, Brazil, France, and Italy to explore the cultural war and how they represent the “enemy of the people”. The methodology was based on four filtering processes. The first focuses on defining nanoinfluencers as the subject of this study. The second involves obtaining accounts via the Influencity platform. The third entails refining accounts using a codebook derived from the existing literature to determine their relevance to content production from a radical right perspective. The fourth process involves selecting videos from July to December 2023, resulting in a sample of n=154 videos. The results show that in Latin America, religious rhetoric is used to emotio...