Objective: To know the expectations of the tourist as a user of the motorcycle taxi service in thecity of Tarapoto, using the principal component analysis technique. Method: A descriptive levelresearch was analyzed, with a non-experimental cross-sectional research design. The sample wasmade up of 150 tourists using the motorcycle taxi service. The variable “motorcycle taxi serviceexpectations” was grouped into four main components that include 59.03% of the total varianceexplained. Results: The main components found for the model are called: component 1, drivercompliance; component 2, passenger comfort; component 3, personal image of the driver andcomponent 4, respect for the environment. Conclusions: The tourist user of the motorcycle taxiservice expects priority compliance with the rules of the driver and the comfort of the trip, since thesetwo components explain 39% of the variabl...

El propósito de esta investigación es exponer el avance de la personalidad de marca (PM) para fines de posicionamiento estratégico (PE) cuyo análisis involucre herramientas, modelos y sectores económicos. La metodología utilizada es una revisión sistemática de la literatura con una ventana de observación de 2018 a 2021; los principales hallazgos muestran que el análisis de correspondencia y el mapeo perceptual son herramientas que permiten medir el PE. Las principales contribuciones fueron en el campo del turismo, deporte, educación, automotriz, mercado internacional, política, retail, comercio electrónico, productos de aseo personal, servicios portuarios, publicidad, bebidas y periodismo. Los modelos que han surgido son el BCP, modelo para deportistas y el modelo STPS que permiten mejorar el PE desde la teoría de la PM, así como propuestas innovadoras mediante el uso de n...

“The new modality caused by COVID-19 has significantly affected tourism, from the decrease in demand and the deterioration of facilities due to lack of budget to the point of becoming unattractive. In response to this, the objective of this research work is to design and validate a scale to measure Brand Personality in Tourist Destinations (BPTD). The results were structured in three phases. In the first phase, an exhaustive search of the bibliography and first version of the instrument were generated. Moreover, a panel of 12 professionals between academics and managers was held, who evaluated the features and content validation by a panel of 7 experts. In the second phase, data collection was carried out with the participation of 998 tourists. In the third phase, exploratory and confirmatory factor analysis was carried out, obtaining a KMO of 0.979 and a p-value of 0.000. The total ex...

The new modality caused by COVID-19 has significantly affected tourism, from the decrease in demand and the deterioration of facilities due to lack of budget to the point of becoming unattractive. In response to this, the objective of this research work is to design and validate a scale to measure Brand Personality in Tourist Destinations (BPTD). The results were structured in three phases. In the first phase, an exhaustive search of the bibliography and first version of the instrument were generated. Moreover, a panel of 12 professionals between academics and managers was held, who evaluated the features and content validation by a panel of 7 experts. In the second phase, data collection was carried out with the participation of 998 tourists. In the third phase, exploratory and confirmatory factor analysis was carried out, obtaining a KMO of 0.979 and a p-value of 0.000. The total expla...

El objetivo de esta investigación fue determinar la relación de los valores personales y los estilos de liderazgo de los gerentes de empresas asociadas a la Cámara de Comercio, Producción y Turismo de la Región San Martin, 2018. La investigación es de tipo descriptiva – correlacional con un diseño no experimental transversal, la muestra estuvo conformada por los gerentes de las empresas asociadas haciendo un total de 141 encuestados. Fueron dos instrumentos que se aplicaron; para medir los valores personales, la escala de valores personales de Schwartz validado por Medina (2011); y para medir los estilos de liderazgo, el cuestionario de liderazgo multifactorial de Bass aplicado por Martínez (2007), ambos instrumentos fueron validados por tres expertos, la confiabilidad del instrumento fue mediante el alfa de Cronbach 0.939, lo cual indica fiabilidad aceptable para la variable v...

Objective: To know the expectations of the tourist as a user of the motorcycle taxi service in thecity of Tarapoto, using the principal component analysis technique. Method: A descriptive levelresearch was analyzed, with a non-experimental cross-sectional research design. The sample wasmade up of 150 tourists using the motorcycle taxi service. The variable “motorcycle taxi serviceexpectations” was grouped into four main components that include 59.03% of the total varianceexplained. Results: The main components found for the model are called: component 1, drivercompliance; component 2, passenger comfort; component 3, personal image of the driver andcomponent 4, respect for the environment. Conclusions: The tourist user of the motorcycle taxiservice expects priority compliance with the rules of the driver and the comfort of the trip, since thesetwo components explain 39% of the variabl...

The purpose of the research was to determine the relationship between knowledge management (KM) on organizational effectiveness (EO) in the public sector. The sample consisted of 220 collaborators from the district municipalities of Morales, Tarapoto and La Banda de Shilcayo in the San Martín region. Two questionnaires were used to collect the data. The validity of the instruments was developed through expert judgment, for which it requested the analysis of the items regarding their clarity, congruence, context and domain of the construct, by three experts; who gave their assessment on the content validity of the questionnaires. On the other hand, the reliability of the instruments was obtained through the Cronbach's alpha index in a pilot sample of 15 study units. For the knowledge management scale, a Cronbach's alpha of 0.960 was obtained; while for the organizational effectiveness sc...