Extreme rains have been observed in the north of Peru, the impact of these rains over the present infrastructure in the cities is important, this due to the high vulnerability of the zone. The events happen mainly in summer. Therefore, fourteen cases of extreme rain have been selected, those that registered during the December and March of 2001 and 2002. In the present research an evaluation of the numerical rain simulation is made in north of Peru. Use a regional model atmospheric call RAMS (Regional Atmosphere Modeling System). It has been implemented in the North zone of Peru using the nesting technique to reduce the resolution. The evaluation of the rain simulation is made measuring the correlation between registered rains and the simulated ones by the model RAMS. The results show a greater correlation for the high river basin, an intermediate value of correlation for the average riv...

La empresa CONECTADOS EIRL se dedica a la venta de equipos móviles de CLARO, su enfoque está en el cliente y en la optimización de resultados; para esto se plantearon interrogantes de cómo la empresa podría relacionar una buena atención al cliente de manera eficiente y la optimización de resultados o ¿cómo se podía llegar al cliente de manera oportuna a través de una buena gestión en logística? es así que a través del estudio de las áreas de la empresa en el lado económico, comercial, de producción y humano se buscó poder hacer mejoras en el desarrollo de estas, ya que tienen que estar interrelacionadas para lograr el objetivo. Para ello se han planteado procedimientos, políticas de control eficientes, para que se logre así una buena planificación y ejecución. Se hizo un análisis de los puntos geográficos de Piura de la Población Económicamente Activa (PEA) par...

The new entertainment industry has led brands to link themselves strategically to the gaming sector, so they use the advergame as a format and attractive advertising action to reach their consumers. For this reason, this research answers the following question: What is the perception of young people about the components of the advergame in the KFC brand during 2022? Regarding the methodology, a qualitative phenomenological study was applied. Likewise, a case study was used as a method supported by the interview technique, with a guide validated by expert judgment. Subsequently, with the data triangulation, the information obtained was systematized. The results show that the advergame seeks to generate a bond based on the current context. Therefore, it enters spaces where advertising is not necessarily present. It also complements branding strategies since it is implemented in line with c...

This research analyzes the perception of the Audiovisual Narrative of the restaurant segment of Ariana Bolo Arce's YouTube channel in 2021. Our objective is to determine the audience's perception of the image and sound elements of the restaurant segment of the aforementioned channel. Therefore, the qualitative methodology, the case study method, as well as observation and interview techniques were used. In addition, an observation sheet was used to find the most outstanding audiovisual elements, such as Angulation, Shots, Lighting, and Soundtrack. At the same time, interviews were applied to collect the perceptions of people from 18 to 25 years old who have been subscribed for more than 2 years to the channel and live in Comas, Lima, Peru. The results were systematized through data triangulation. The research showed that the perception of the Audiovisual Narrative of Ariana Bolo Arce’s...