El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.

El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.

The objective of this study was to develop a concept and model of tourism companies’ competitiveness applicable to the Peruvian context, starting from a theoretical reference and including the perspective of managers and leaders in the public and private sectors. Through the application of qualitative research methods (workshop and in-depth interviews) and a participatory action research approach, this study succeeded in integrating the perspectives of different actors into the theory. Furthermore, this study identified the factors that favor or hinder the peruvian tourism companies’ capacity to reach competitiveness and the actors that could promote it.

Major tourism destinations depending on iconic resources to draw tourists are seeking to diversify their offerings. Building upon neolocalism, craft-beverage tourism has emerged as a diversification strategy. Such a strategy requires establishing a vibrant craft-beer industry that, according to the resource partitioning theory (RPT) requires applying four mechanisms (location, anti-mass production sentiment, customization, and conspicuous status). Since it is unknown how the RPT unfolds in tourism destinations, we interviewed 21 producers in Cusco (Peru), a major destination with an emerging craft-brewery industry, to identify the strategies they are utilizing to position their products when juxtaposed with tourism and neolocalism. We identified 17 actions that local craft-brewers apply and a strong tourism-neolocalism intersection, which altogether enriches the RPT. Findings suggest tha...

Exposición de los trabajos de investigación más destacados del ciclo 2021-2, por los alumnos de la Facultad de Administración en Hotelería y Turismo.

The objective of the study was to analyze the levels of competitiveness in tourism companies in Peru, the model and methodology applied by the Secretary of Tourism of Mexico in 2014 was updated, called measurement of the competitiveness of tourism service providers registered in the certifications and quality seals, derived from an exploratory and confirmatory factor analysis. A questionnaire validated and applied in the context of Peru was developed, based on which the calculation of the competitiveness index of the Peruvian tourism company was made. The results show that, overall, the performance of Peruvian tourism companies is mid-range, taking into account the average of the scores obtained in the evaluation of the seven dimensions of the model. It is concluded that there is a relationship between the high competitiveness index with categorical variables such as the size of the comp...