En la presente investigación se planteó el siguiente problema ¿cuál es la Influencia de la simbología de marca de la pizzería “Jelia Pizza” en el posicionamiento de marca en sus clientes frecuentes del distrito La Punta Callao, 2016? Asimismo se determinó el siguiente objetivo “Determinar la Influencia de la simbología de marca de la pizzería “Jelia Pizza” en el posicionamiento en sus clientes frecuentes del distrito La Punta - Callao, 2016”, se utilizó la técnica de encuesta y el cuestionario como instrumento de recolección de datos con un factor de validación de 96%, revisado por 6 expertos y con una confiabilidad de un 0.76. Así mismo, se aceptó la hipótesis general de investigación, ya que el valor x2 calculado fue de 16, 308, superando al valor x2 tabulado que fue 9,4877 llegando a la siguiente conclusión que existe influencia de la simbología de marca...

El presente trabajo propone un plan estratégico para la industria de la naranja en el Perú, con la finalidad de consolidarlo como el segundo exportador de naranjas de Sudamérica para el año 2023, logrando una posición de liderazgo en los mercados de Europa y América del Norte, manteniendo un marco de responsabilidad social, y cuidando el medioambiente. A la fecha, el Perú consume toda su producción de naranja, por lo que la propuesta contempla aprovechar su posición geográfica de contraestación a los grandes consumidores, aumentar la producción y la productividad, y mejorar la calidad de sus productos para ingresar a los grandes mercados que permiten una mayor rentabilidad, logrando así mejoras económicas para todos los participantes que intervienen en el proceso. El presente instrumento se ha realizado tomando como marco conceptual el modelo secuencial, en donde se han ide...

El presente trabajo propone un plan estratégico para la industria de la naranja en el Perú, con la finalidad de consolidarlo como el segundo exportador de naranjas de Sudamérica para el año 2023, logrando una posición de liderazgo en los mercados de Europa y América del Norte, manteniendo un marco de responsabilidad social, y cuidando el medioambiente. A la fecha, el Perú consume toda su producción de naranja, por lo que la propuesta contempla aprovechar su posición geográfica de contraestación a los grandes consumidores, aumentar la producción y la productividad, y mejorar la calidad de sus productos para ingresar a los grandes mercados que permiten una mayor rentabilidad, logrando así mejoras económicas para todos los participantes que intervienen en el proceso. El presente instrumento se ha realizado tomando como marco conceptual el modelo secuencial, en donde se han ide...

OBJECTIVES: To determine if presence of Enterococcus is related to pathological vaginal discharge (VD), as well its frecuency in VD, and its antimicrobial-resistance levels. MATERIALS AND METHODS: In a 4-month period were selected 98 women who attend to gynecological outpatient service due to VD; in samples of these VD leukocytes search, and isolation and culture procedures for Enterococcus and other female-genital-tract-associated microorganisms were performed. RESULTS: Enterococcus species, mainly E. faecalis were isolated from 39% of patients. Gardnerella vaginalis was identified in 44% of patients. Presence of enterococcus was associated with neither pathogeny nor anal intercourse. There was no penicillin-resistant Enterococcus strain. CONCLUSIONS: In the studied VD patients Enterococcus would not exert pathogenic activity, and was ranked 2th in frecuency after G. vaginalis. There wa...

OBJECTIVES: Vaginal discharge and related aymptoms are frequent complaints among young women. The aim of this study was to describe Candida species isolated from vaginal discharge samples, as well as the relationship between Candida species and some of these symptoms. MATERIAL AND METHODS: A survey of consecutive patients presenting with vaginal discharge in the course of normal consultations was conducted at the Hospital Loayza. One hundred women with vaginal discharge were surveyed, with main outcome measures being clinical evaluation, microbiological assessment of vaginal swabs (including fresh samples, stainings, cultures and fermentation tests). RESULTS: Candida species were isolated from 24 samples. 12 of them were identified as C. albicans, 6 C. tropicalis, 4 C. famata, 1 C. glabrata and 1 C. kruseii. No differences were found between clinical presentation of Candida vulvovaginiti...

OBJETIVE: To establish the relation between the ultrasound determined vaginal dome collection following vaginal hysterectomy and the forthcoming complications. SETTING: Gynecology Service, 5-II Pavillion, Gynecology and Obstetrics Department, Arzobispo Loayza Hospital, a teaching hospital, between August 2001 and March 2002. MATERIAL AND METHODS: Each of 153 patients with elective vaginal hysterectomy had pelvic ultrasound done at the third post-opera tive day. The processed information was analyzed and considered as statistically significant with p < 0,05. RESULTS: Average age was 56 year-o1d and parity 7, respectively. There were 40,5% complications, two thirds of infectious origin main1y due to urinary tract infections secondary to bladder catheter permanence for longer than 72 hours. The other third was related to vaginal dome infection and hematoma. In a few cases there were failur...

OBJETIVE: To establish the relation between the ultrasound determined vaginal dome collection following vaginal hysterectomy and the forthcoming complications. SETTING: Gynecology Service, 5-II Pavillion, Gynecology and Obstetrics Department, Arzobispo Loayza Hospital, a teaching hospital, between August 2001 and March 2002. MATERIAL AND METHODS: Each of 153 patients with elective vaginal hysterectomy had pelvic ultrasound done at the third post-opera tive day. The processed information was analyzed and considered as statistically significant with p < 0,05. RESULTS: Average age was 56 year-o1d and parity 7, respectively. There were 40,5% complications, two thirds of infectious origin main1y due to urinary tract infections secondary to bladder catheter permanence for longer than 72 hours. The other third was related to vaginal dome infection and hematoma. In a few cases there were fai...