Environmental responsibility of an organization must be understood as an ethical commitment, taken from the direction, and that can be implemented by different instruments, depending on the degree of organizational commitment to the preservation of its natural environment and the means at their disposal to meet their environmental goals. Every organization must be aware of the environmental impact generated, and drastically reduce the need in the shortest time possible, to promote sustainable development. To this end, the present research has proposed the development of a theoretical framework for better understanding of the subject studied, emphasizing what Peruvian companies are doing for the environment and the ecosystems that are the backbone of our future sustainability of our rich biodiversity and second to expose cases of three flagship institutions of our country. It concludes wi...

We are children of the past century and the last millennium, we were suckled in an Industrial Company, with its own anxieties and paradigms, and the same organizations and Institutions. Today we unfold in a Knowledge Society, where the value resides in other concepts, other attitudes and also in other referring configurations to the concept of Nation and State.

La población clama hoy por ética, está pidien­ do eso, pero también está exigiendo políticas económicas con rostro humano, que estén guia­ das por valores éticos. Existe un creciente interés en América Latina y a nivel internacional, de integrar las dimensio­ nes éticas a los debates sobre el desarrollo y a las decisiones sobre políticas y programas que se implementan. Vastos sectores de la ciudadanía están deman­ dando activamente que se analicen y tengan en cuenta los desafios y dilemas éticos y también que los diversos actores sociales asuman las responsabilidades éticas que les corresponden. El Papa juan Pablo 11 está planteando conti­ nuamente que grandes problemas mundiales como la deuda externa (o eterna) de los países más pobres y el proteccionismo comercial que niega el ingreso de los productos de los países marginales (o prescindibles) a los desarroll...

En esta ponencia partimos de la distinción clara entre teorías de la administración como teorías praxicológicas y las Ciencias de la Administración como ciencias aplicadas de la economía, sociología, psicología, teoría de la comunicación y de las matemáticas en la explicación y solución de los problemas de la administración.

We are children of the past century and the last millennium, we were suckled in an Industrial Company, with its own anxieties and paradigms, and the same organizations and Institutions. Today we unfold in a Knowledge Society, where the value resides in other concepts, other attitudes and also in other referring configurations to the concept of Nation and State.

La población clama hoy por ética, está pidien­ do eso, pero también está exigiendo políticas económicas con rostro humano, que estén guia­ das por valores éticos. Existe un creciente interés en América Latina y a nivel internacional, de integrar las dimensio­ nes éticas a los debates sobre el desarrollo y a las decisiones sobre políticas y programas que se implementan. Vastos sectores de la ciudadanía están deman­ dando activamente que se analicen y tengan en cuenta los desafios y dilemas éticos y también que los diversos actores sociales asuman las responsabilidades éticas que les corresponden. El Papa juan Pablo 11 está planteando conti­ nuamente que grandes problemas mundiales como la deuda externa (o eterna) de los países más pobres y el proteccionismo comercial que niega el ingreso de los productos de los países marginales (o prescindibles) a los desarroll...

En esta ponencia partimos de la distinción clara entre teorías de la administración como teorías praxicológicas y las Ciencias de la Administración como ciencias aplicadas de la economía, sociología, psicología, teoría de la comunicación y de las matemáticas en la explicación y solución de los problemas de la administración.

Environmental responsibility of an organization must be understood as an ethical commitment, taken from the direction, and that can be implemented by different instruments, depending on the degree of organizational commitment to the preservation of its natural environment and the means at their disposal to meet their environmental goals. Every organization must be aware of the environmental impact generated, and drastically reduce the need in the shortest time possible, to promote sustainable development. To this end, the present research has proposed the development of a theoretical framework for better understanding of the subject studied, emphasizing what Peruvian companies are doing for the environment and the ecosystems that are the backbone of our future sustainability of our rich biodiversity and second to expose cases of three flagship institutions of our country. It concludes wi...

Educational institutions have significant social and cultural functions in the construction of society and with respect to the major changes taking place in the world, especially when looking for different ways to reduce the inequitable distribution of wealth, promote social mobility and study and formulate options for solving priority problems. The values and ethical behavior are part of these issues. The professions and professionals from all areas of knowledge, occupy a significant place in the social world, as they provide goods and services required by society itself. Its performance and performance are always on the look of the sectors, groups and individuals (local, regional, national and international). Ethical behavior is an intrinsic part of the profession and the meaning of life and projects of subjects. It is also, along with the professional and technical competence, so that...

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Educational institutions have significant social and cultural functions in the construction of society and with respect to the significant changes taking place in the world, especially when looking for different ways to reduce the inequitable distribution of wealth, promote social mobility and study and formulate possible solutions to priority problems. The values and ethical behavior are some of these issues. Professions and professionals from all areas of knowledge, occupy a significant place in the social world, as they provide goods and services required by society itself. Their performance and actions are always on the look of the sectors, groups and individuals (local, regional, national and international). Ethical behavior is an intrinsic part of the profession and the meaning and life plans of the subjects. It is also with the professional and technical competence, so people can ...

It can be said that leadership is the skill set that an individual has to influence a group of people, making this group work with enthusiasm in achieving common goals. Is defined as the ability to take initiative, manage, hold, promote, encourage, motivate and evaluate a group or team. In business management leadership is the exercise of executive activity in a project effectively and efficiently, whether personal or institutional management (within the organization’s administrative process).

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When a future generation see study our civilization and development which are recognized as economic growth which was to destroy biodiversity, warm the atmosphere, melting glaciers, creating shortages of food, water and energy and dangerously raise sea levels, resulting in “global dimming” classify the gross domestic product (PBI) as the most conspicuous indicator of our barbarity.

In selling of products or services, marketing function has an important role verifying the needs and expectatives of the consumers. It is analyzed what the customers require when buying a product or service, their preferences, satisfactions and requirements. Tangiblity of a product goes with the intangibility of the expectatives that must be measured in function of customer’s perceptions. It is all about the current article when analyzing how to measure the intangibility of a commodity, product or service in the market.

Economics globalization –as a result of the development achieved both in electronics and telecommunication and market freedom– has createde for once in history a new economics model, where innovation is more important than ever thus intellectual work substitutes its physical counterpart inside the dynamics of an unstable and countinous changing process world.

Peruvians should look for the wealth inside themselves. We, Peruvians, are full of opportunities, waiting for somebody to give value and the necessary force to transform it into something attractive and powerful to be sold in the world. The key is to understand that we are a nation with a great living culture fruit of centuries of racial mestizaje ; exactly that mestizaje has made our kitchen have a varied and diverse proposals that have captured the international public, and it is in that mestizaje where Peruvians should find not only the source of inspiration to generate wealth but to accept and love themselves as a nation.

Competitiveness becomes either the country or the company capacity to generate more wealth that of their competitors in the market world. On the other hand, a cluster becomes the geographical concentration of companies groups being nourished mutually by means of vertical relationships (cuslomers, technology and distribution channels) developing tecnological adoances and thus being integrated by customers. Thus it can be inferred from both concepts that the cluster conformation generates the competitiveness whic is the main Jeature in the country development.

Del Horno Erectus al Horno Faber y el Horno Sapiens y de ahí al Horno Cognotatus. Cuando nace un hombre se le fija el escenario. Debe comer y beber y, por ende, trabajar; ello significa que le será preciso trabajar en aquellas condiciones especiales y en aquellas determinadas formas que le impone el tipo de sociedad en la cual ha nacido. Y el estudio del proceso social del mundo del trabajo es fundamental, por cuanto que es a través del trabajo como el hombre se inserta en la Sociedad y adquiere su status y modus vivendi. Por esta razón, todos los cambios que se producen en la forma, modos y condiciones de trabajo afectarán al Ser Humano de modo fundamental y adquirirán un significado trascendental.

Del largo camino recorrido en el estudio y enseñanza de la Administración podemos dedu­ cir dos cosas: 1. Que muchos de los colegas repiten como una papeleta lexicográfica, que la Administración es «ciencia» y «arte» con una convicción propia de la lectura somera de los autores que escri­ ben sobre el tema. 2. Que todo autor extranjero o nacional que es­ criba sobre temática administrativa no puede soslayarse a dar su «propia» definición de ad­ ministración. Y así tenemos tantas definicio­ nes sobre Administración como libros o auto­ res sobre la misma.