Research presented as objective, proposing a plan for improvement of the infrastructure of the Municipal Market of Agricultural Producers San Pedro de Riobamba (EMMPA), detecting the main problem market infrastructure affects the satisfaction of customers and vendors, demonstrating the following hypothesis: the market infrastructure of agricultural producers San Pedro de Riobamba affects customer satisfaction and sellers. To design the plan a baseline from the requirements for markets as Ecuadorian Technical Standard Ecuadorian Institute of Standardization (NTE INEN 2687: 2013) rose and the percentage of compliance with the requirements determined, then an instrument was developed which allowed to measure customer satisfaction and sellers, depending on the infrastructure for marketing of products obtaining reliability by alpha Cronbach, the Exploratory Factor Analysis (AFE) (KMO = 0.881)...

Research presented as objective, proposing a plan for improvement of the infrastructure of the Municipal Market of Agricultural Producers San Pedro de Riobamba (EMMPA), detecting the main problem market infrastructure affects the satisfaction of customers and vendors, demonstrating the following hypothesis: the market infrastructure of agricultural producers San Pedro de Riobamba affects customer satisfaction and sellers. To design the plan a baseline from the requirements for markets as Ecuadorian Technical Standard Ecuadorian Institute of Standardization (NTE INEN 2687: 2013) rose and the percentage of compliance with the requirements determined, then an instrument was developed which allowed to measure customer satisfaction and sellers, depending on the infrastructure for marketing of products obtaining reliability by alpha Cronbach, the Exploratory Factor Analysis (AFE) (KMO = 0.881)...

Determina la validez y fiabilidad de los instrumentos, obteniéndose muy buenos resultados en lo que se refiere el KMO del que se obtuvo valores cercanos a uno, lo que garantiza que el análisis factorial es adecuado para validar estos instrumentos de medición, por lo que se logró validar satisfactoriamente los dos instrumentos. En cuanto a la fiabilidad de los instrumentos, se hizo mediante el Alfa de Cronbach por dimensión, siendo en todos los casos este coeficiente mayor que 0.8, garantizando que son instrumentos de medición bastante estables. En lo que se refiere a las variables, la correlación de Pearson de mayor magnitud, se obtuvo entre la dimensión satisfacción con la comunicación (TS_SC) perteneciente al instrumento satisfacción vendedor/productor y la dimensión seguridad e inocuidad (TI_SI) del instrumento Infraestructura vendedor/productor. Los resultados de la inves...

The investigation arose from the need to identify whether the organizational climate in academics is favorable or not to carry out their academic activities; at which a methodology was developed to measure the organizational climate in the IES of the province of Chimborazo, using a survey validated by Chiang et al. (2008); a sample of 319 teachers; then the reliability of the instrument was determined by Cronbach's alpha coefficient (α = 0.914), the Exploratory Factor Analysis AFE (KOM = 0.962) in order to determine the validity of the construct of organizational climate was applied which led to a regrouping in four final dimensions: 1. Support and Innovation Trust (TCL_ACI), 2. Recognition and Equity (TCL_ER), 3. Autonomy (TCL_AUTO) and 4 Cohesion (TCL_COHO); then it estimated by the least squares method unweighted MIMIC model determined a positive association of all these dimensions o...

The investigation arose from the need to identify whether the organizational climate in academics is favorable or not to carry out their academic activities; at which a methodology was developed to measure the organizational climate in the IES of the province of Chimborazo, using a survey validated by Chiang et al. (2008); a sample of 319 teachers; then the reliability of the instrument was determined by Cronbach's alpha coefficient (α = 0.914), the Exploratory Factor Analysis AFE (KOM = 0.962) in order to determine the validity of the construct of organizational climate was applied which led to a regrouping in four final dimensions: 1. Support and Innovation Trust (TCL_ACI), 2. Recognition and Equity (TCL_ER), 3. Autonomy (TCL_AUTO) and 4 Cohesion (TCL_COHO); then it estimated by the least squares method unweighted MIMIC model determined a positive association of all these dimensions o...