La propuesta surge ante la potencialidad de un sector dinámico en dos mercados identificables: personas naturales y empresas. Piura es la segunda ciudad más poblada; la investigación de mercado revela un mercado potencial de más de 300,000 personas sólo en la población urbana de los 2 distritos más importantes y más de 10,000 Mypes en la provincia de Piura. El modelo de negocio desarrolla una propuesta de valor que se enfoca en la entrega de productos novedosos, eficientes y de calidad. La estrategia se fundamenta en la experiencia del cliente e innovación de productos. Marketing se fija objetivos de crecimiento y cuota de mercado incremental a lograr con el posicionamiento de la marca, basado en variables de precio, calidad y orientación/asistencia. Operaciones usa estrategia de costos y flexibilidad y gestiona el proceso de importación con sus dos canales la tienda presencia...

The tidal channels in the department of Tumbes, Peru harbor various species of penaeids, such as Penaeus stylirostris and P. vannamei, the latter of great economic importance for the country. In 2017, 560 specimens of wild prawns were evaluated in two sampling periods (May-June and September-November), from seven tidal channels to determine the prevalence of notifiable diseases: White Spot Syndrome (WSSV), Infectious Hypodermal and Hematopoietic Infection (IHHNV), Hepatopancreatic Necrosis (NHP), Taura Syndrome (TSV), Infectious Myonecrosis (IMNV) and Yellow Head Syndrome (YHV) using the PCR technique. The presence of three of the seven pathogens was detected. The highest prevalence of the study was VNHHI (6.35%) distributed in the seven tidal channels, followed by HPN (2.65%) in five tidal channels and VSMB (0.55%) present in three channels, but only in the first sampling period.

The tidal channels in the department of Tumbes, Peru harbor various species of penaeids, such as Penaeus stylirostris and P. vannamei, the latter of great economic importance for the country. In 2017, 560 specimens of wild prawns were evaluated in two sampling periods (May-June and September-November), from seven tidal channels to determine the prevalence of notifiable diseases: White Spot Syndrome (WSSV), Infectious Hypodermal and Hematopoietic Infection (IHHNV), Hepatopancreatic Necrosis (NHP), Taura Syndrome (TSV), Infectious Myonecrosis (IMNV) and Yellow Head Syndrome (YHV) using the PCR technique. The presence of three of the seven pathogens was detected. The highest prevalence of the study was VNHHI (6.35%) distributed in the seven tidal channels, followed by HPN (2.65%) in five tidal channels and VSMB (0.55%) present in three channels, but only in the first sampling period.