Satisfacción y fidelización de los clientes en la tienda de abarrotes la esperanza, Requena, 2024

• Autor: Granados Mercado, Dora Susy
• Formato: tesis de grado
• Fecha de Publicación: 2024
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/10340
• Enlace del recurso: https://hdl.handle.net/20.500.12737/10340
• Nivel de acceso: acceso abierto
• Materia: Satisfacción del cliente; Fidelización del cliente; Empresas comerciales; https://purl.org/pe-repo/ocde/ford#5.02.04

At the La Esperanza grocery store in Requena during the year 2024, a methodology of descriptive correlational analysis was employed using a quantitative data approach. The design was non-experimental, observing phenomena as they occur. The main results show a Cronbach's Alpha reliability coefficient of 0.889, indicating strong support for the internal consistency of the scales. The Pearson correlation between "Customer Satisfaction" and "Loyalty" is highly significant (0.970**), supporting the research hypothesis. The bilateral significance of 0.000 indicates a very significant correlation at the 0.01 level. In summary, an increase in customer satisfaction is associated with a notably higher likelihood of loyalty.