Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns

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During the COVID-19 pandemic, most countries implemented lockdowns that motivated changes in the dietary patterns, physical activity, and body mass index (BMI) of consumers worldwide, as well as the emergence of new food marketing strategies in social media. We sought to design and validate a method...

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Detalles Bibliográficos
Autores: Rozas Urrunaga, Lucila Jimena, Castronuovo, Luciana, Busse Cárdenas, Peter, Mus, Sophia, Barnoya, Joaquín, Garrón, Alejandra, Tiscornia, María Victoria, Guanieri, Leila
Formato: artículo
Fecha de Publicación:2021
Institución:Universidad de Lima
Repositorio:ULIMA-Institucional
Lenguaje:inglés
OAI Identifier:oai:repositorio.ulima.edu.pe:20.500.12724/19570
Enlace del recurso:https://hdl.handle.net/20.500.12724/19570
https://doi.org/10.1186/s13104-021-05870-8
Nivel de acceso:acceso abierto
Materia:Marketing strategies
Marketing planning
Fast food restaurants
Facebook (Electronic resource)
Latin America
Estrategias de marketing
Plan de marketing
Restaurantes de comida rápida
Facebook
América Latina
COVID-19
https://purl.org/pe-repo/ocde/ford#5.02.04
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spelling Rozas Urrunaga, Lucila JimenaCastronuovo, LucianaBusse Cárdenas, PeterMus, SophiaBarnoya, JoaquínGarrón, AlejandraTiscornia, María VictoriaGuanieri, LeilaBusse Cárdenas, PeterRozas Urrunaga, Lucila Jimena2024-01-11T15:50:36Z2024-01-11T15:50:36Z2021Rozas, L., Castronuovo, L., Busse, P., Mus, S., Barnoya, J., Garrón, A., Tiscornia, M. V. & Guanieri, L. (2021). Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns. BMC Research Notes, 14(1). https://doi.org/10.1186/s13104-021-05870-81756-0500https://hdl.handle.net/20.500.12724/19570BMC Research Notes0000000121541816https://doi.org/10.1186/s13104-021-05870-82-s2.0-85122817925During the COVID-19 pandemic, most countries implemented lockdowns that motivated changes in the dietary patterns, physical activity, and body mass index (BMI) of consumers worldwide, as well as the emergence of new food marketing strategies in social media. We sought to design and validate a methodology for monitoring and evaluating the Facebook marketing strategies of multinational fast-food chains in response to the COVID-19 pandemic.application/htmlengBioMed Central LtdGBurn:issn: 1756-0500info:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-nd/4.0/Repositorio Institucional - UlimaUniversidad de Limareponame:ULIMA-Institucionalinstname:Universidad de Limainstacron:ULIMAMarketing strategiesMarketing planningFast food restaurantsFacebook (Electronic resource)Latin AmericaEstrategias de marketingPlan de marketingRestaurantes de comida rápidaFacebookAmérica LatinaCOVID-19https://purl.org/pe-repo/ocde/ford#5.02.04Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdownsinfo:eu-repo/semantics/articleArtículo en ScopusPendientePendiente1520.500.12724/19570oai:repositorio.ulima.edu.pe:20.500.12724/195702025-11-03 08:17:22.274Repositorio Universidad de Limarepositorio@ulima.edu.pe
dc.title.en_EN.fl_str_mv Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns
title Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns
spellingShingle Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns
Rozas Urrunaga, Lucila Jimena
Marketing strategies
Marketing planning
Fast food restaurants
Facebook (Electronic resource)
Latin America
Estrategias de marketing
Plan de marketing
Restaurantes de comida rápida
Facebook
América Latina
COVID-19
https://purl.org/pe-repo/ocde/ford#5.02.04
title_short Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns
title_full Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns
title_fullStr Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns
title_full_unstemmed Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns
title_sort Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns
author Rozas Urrunaga, Lucila Jimena
author_facet Rozas Urrunaga, Lucila Jimena
Castronuovo, Luciana
Busse Cárdenas, Peter
Mus, Sophia
Barnoya, Joaquín
Garrón, Alejandra
Tiscornia, María Victoria
Guanieri, Leila
author_role author
author2 Castronuovo, Luciana
Busse Cárdenas, Peter
Mus, Sophia
Barnoya, Joaquín
Garrón, Alejandra
Tiscornia, María Victoria
Guanieri, Leila
author2_role author
author
author
author
author
author
author
dc.contributor.other.none.fl_str_mv Busse Cárdenas, Peter
Rozas Urrunaga, Lucila Jimena
dc.contributor.author.fl_str_mv Rozas Urrunaga, Lucila Jimena
Castronuovo, Luciana
Busse Cárdenas, Peter
Mus, Sophia
Barnoya, Joaquín
Garrón, Alejandra
Tiscornia, María Victoria
Guanieri, Leila
dc.subject.en_EN.fl_str_mv Marketing strategies
Marketing planning
Fast food restaurants
Facebook (Electronic resource)
Latin America
topic Marketing strategies
Marketing planning
Fast food restaurants
Facebook (Electronic resource)
Latin America
Estrategias de marketing
Plan de marketing
Restaurantes de comida rápida
Facebook
América Latina
COVID-19
https://purl.org/pe-repo/ocde/ford#5.02.04
dc.subject.es_PE.fl_str_mv Estrategias de marketing
Plan de marketing
Restaurantes de comida rápida
Facebook
América Latina
COVID-19
dc.subject.ocde.none.fl_str_mv https://purl.org/pe-repo/ocde/ford#5.02.04
description During the COVID-19 pandemic, most countries implemented lockdowns that motivated changes in the dietary patterns, physical activity, and body mass index (BMI) of consumers worldwide, as well as the emergence of new food marketing strategies in social media. We sought to design and validate a methodology for monitoring and evaluating the Facebook marketing strategies of multinational fast-food chains in response to the COVID-19 pandemic.
publishDate 2021
dc.date.accessioned.none.fl_str_mv 2024-01-11T15:50:36Z
dc.date.available.none.fl_str_mv 2024-01-11T15:50:36Z
dc.date.issued.fl_str_mv 2021
dc.type.none.fl_str_mv info:eu-repo/semantics/article
dc.type.other.none.fl_str_mv Artículo en Scopus
format article
dc.identifier.citation.es_PE.fl_str_mv Rozas, L., Castronuovo, L., Busse, P., Mus, S., Barnoya, J., Garrón, A., Tiscornia, M. V. & Guanieri, L. (2021). Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns. BMC Research Notes, 14(1). https://doi.org/10.1186/s13104-021-05870-8
dc.identifier.issn.none.fl_str_mv 1756-0500
dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/20.500.12724/19570
dc.identifier.journal.none.fl_str_mv BMC Research Notes
dc.identifier.isni.none.fl_str_mv 0000000121541816
dc.identifier.doi.none.fl_str_mv https://doi.org/10.1186/s13104-021-05870-8
dc.identifier.scopusid.none.fl_str_mv 2-s2.0-85122817925
identifier_str_mv Rozas, L., Castronuovo, L., Busse, P., Mus, S., Barnoya, J., Garrón, A., Tiscornia, M. V. & Guanieri, L. (2021). Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns. BMC Research Notes, 14(1). https://doi.org/10.1186/s13104-021-05870-8
1756-0500
BMC Research Notes
0000000121541816
2-s2.0-85122817925
url https://hdl.handle.net/20.500.12724/19570
https://doi.org/10.1186/s13104-021-05870-8
dc.language.iso.none.fl_str_mv eng
language eng
dc.relation.ispartof.none.fl_str_mv urn:issn: 1756-0500
dc.rights.*.fl_str_mv info:eu-repo/semantics/openAccess
dc.rights.uri.*.fl_str_mv https://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.format.none.fl_str_mv application/html
dc.publisher.none.fl_str_mv BioMed Central Ltd
dc.publisher.country.none.fl_str_mv GB
publisher.none.fl_str_mv BioMed Central Ltd
dc.source.none.fl_str_mv Repositorio Institucional - Ulima
Universidad de Lima
reponame:ULIMA-Institucional
instname:Universidad de Lima
instacron:ULIMA
instname_str Universidad de Lima
instacron_str ULIMA
institution ULIMA
reponame_str ULIMA-Institucional
collection ULIMA-Institucional
repository.name.fl_str_mv Repositorio Universidad de Lima
repository.mail.fl_str_mv repositorio@ulima.edu.pe
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score 13.889224
Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns
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