Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano.
Descripción del Articulo
The coffee sector in Peru faces significant challenges, since more than 50% of the coffee consumed domestically is imported, and is predominantly in soluble forms (Cafelab.pe, 2024). The local coffee consumed is mostly of low quality (Agencia Agraria de Noticias, 2024), including discards and mixtur...
Autores: | , , , |
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Formato: | tesis de maestría |
Fecha de Publicación: | 2025 |
Institución: | Pontificia Universidad Católica del Perú |
Repositorio: | PUCP-Tesis |
Lenguaje: | español |
OAI Identifier: | oai:tesis.pucp.edu.pe:20.500.12404/30370 |
Enlace del recurso: | http://hdl.handle.net/20.500.12404/30370 |
Nivel de acceso: | acceso abierto |
Materia: | Café--Perú Café--Industria y comercio--Perú Soluciones tecnológicas https://purl.org/pe-repo/ocde/ford#5.02.04 |
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dc.title.none.fl_str_mv |
Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano. |
title |
Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano. |
spellingShingle |
Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano. Cespedes Reynaga, Vitaly Uriel Café--Perú Café--Industria y comercio--Perú Soluciones tecnológicas https://purl.org/pe-repo/ocde/ford#5.02.04 |
title_short |
Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano. |
title_full |
Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano. |
title_fullStr |
Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano. |
title_full_unstemmed |
Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano. |
title_sort |
Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano. |
author |
Cespedes Reynaga, Vitaly Uriel |
author_facet |
Cespedes Reynaga, Vitaly Uriel Champi Guzman, Marvin Anthony Henriquez Zea, Ricardo Valdivia Huamantinco, Sadin Maye |
author_role |
author |
author2 |
Champi Guzman, Marvin Anthony Henriquez Zea, Ricardo Valdivia Huamantinco, Sadin Maye |
author2_role |
author author author |
dc.contributor.advisor.fl_str_mv |
Del Carpio Castro, Luis Alfonso |
dc.contributor.author.fl_str_mv |
Cespedes Reynaga, Vitaly Uriel Champi Guzman, Marvin Anthony Henriquez Zea, Ricardo Valdivia Huamantinco, Sadin Maye |
dc.subject.none.fl_str_mv |
Café--Perú Café--Industria y comercio--Perú Soluciones tecnológicas |
topic |
Café--Perú Café--Industria y comercio--Perú Soluciones tecnológicas https://purl.org/pe-repo/ocde/ford#5.02.04 |
dc.subject.ocde.none.fl_str_mv |
https://purl.org/pe-repo/ocde/ford#5.02.04 |
description |
The coffee sector in Peru faces significant challenges, since more than 50% of the coffee consumed domestically is imported, and is predominantly in soluble forms (Cafelab.pe, 2024). The local coffee consumed is mostly of low quality (Agencia Agraria de Noticias, 2024), including discards and mixtures with sugar and other grains, according to studies carried out by the Central Café & Cacao (Cafelab.pe, 2024), which represents 11 cooperatives from regions such as Junín, Ayacucho, Cusco and Puno (Cafelab.pe, 2024). This scenario underlines an imbalance in the market that directly affects the perception and consumption of quality national products. The relevant social problem in the industry focuses on coffee cooperatives, which seek to diversify their economic activities without compromising their export capacity. This situation directly affects rural communities that depend on these cooperatives as their main source of income. To address this issue, “Coffee Net” has been developed, an innovative digital ecosystem designed to connect coffee lovers directly with Peru’s rich coffee heritage. Coffee Net is a digital platform that allows consumers to buy coffee directly from producers, providing an educational and efficient shopping experience that stands out for its commitment to sustainability, quality and economic support to coffee-growing communities. From a financial point of view, “Coffee Net” presents promising indicators. The Present Value (PV) of the project is S/. 3,874,727, which indicates the total value generated. The initial investment required is S/. 175,613.33. The Net Present Value (NPV) is S/. 3,699,113.55, which suggests that the project generates positive net profitability after covering costs and investments. The Internal Rate of Return (IRR) is 467.84%, which indicates high profitability. Finally, the Social NPV calculated for "Coffee Net" amounts to S/. 6,121,468.72, indicating that, from a social and economic perspective, the project is not only viable but also highly beneficial. |
publishDate |
2025 |
dc.date.accessioned.none.fl_str_mv |
2025-03-31T20:21:55Z |
dc.date.created.none.fl_str_mv |
2025-02 |
dc.date.issued.fl_str_mv |
2025-03-31 |
dc.type.none.fl_str_mv |
info:eu-repo/semantics/masterThesis |
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masterThesis |
dc.identifier.uri.none.fl_str_mv |
http://hdl.handle.net/20.500.12404/30370 |
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Pontificia Universidad Católica del Perú |
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Del Carpio Castro, Luis AlfonsoCespedes Reynaga, Vitaly UrielChampi Guzman, Marvin AnthonyHenriquez Zea, RicardoValdivia Huamantinco, Sadin Maye2025-03-31T20:21:55Z2025-022025-03-31http://hdl.handle.net/20.500.12404/30370The coffee sector in Peru faces significant challenges, since more than 50% of the coffee consumed domestically is imported, and is predominantly in soluble forms (Cafelab.pe, 2024). The local coffee consumed is mostly of low quality (Agencia Agraria de Noticias, 2024), including discards and mixtures with sugar and other grains, according to studies carried out by the Central Café & Cacao (Cafelab.pe, 2024), which represents 11 cooperatives from regions such as Junín, Ayacucho, Cusco and Puno (Cafelab.pe, 2024). This scenario underlines an imbalance in the market that directly affects the perception and consumption of quality national products. The relevant social problem in the industry focuses on coffee cooperatives, which seek to diversify their economic activities without compromising their export capacity. This situation directly affects rural communities that depend on these cooperatives as their main source of income. To address this issue, “Coffee Net” has been developed, an innovative digital ecosystem designed to connect coffee lovers directly with Peru’s rich coffee heritage. Coffee Net is a digital platform that allows consumers to buy coffee directly from producers, providing an educational and efficient shopping experience that stands out for its commitment to sustainability, quality and economic support to coffee-growing communities. From a financial point of view, “Coffee Net” presents promising indicators. The Present Value (PV) of the project is S/. 3,874,727, which indicates the total value generated. The initial investment required is S/. 175,613.33. The Net Present Value (NPV) is S/. 3,699,113.55, which suggests that the project generates positive net profitability after covering costs and investments. The Internal Rate of Return (IRR) is 467.84%, which indicates high profitability. Finally, the Social NPV calculated for "Coffee Net" amounts to S/. 6,121,468.72, indicating that, from a social and economic perspective, the project is not only viable but also highly beneficial.El sector cafetalero en Perú enfrenta desafíos significativos, principalmente debido a que más del 50% del café consumido internamente es importado, y se presenta predominantemente en formas solubles (Cafelab.pe, 2024). El café local consumido es en su mayoría carece de óptimas condiciones (Agencia Agraria de Noticias, 2024), incluyendo descartes y mezclas con azúcar y otros granos, según estudios realizados por la Central Café & Cacao (Cafelab.pe, 2024), que representa a 11 cooperativas de regiones como Junín, Ayacucho, Cusco y Puno (Cafelab.pe, 2024). Este escenario subraya un desequilibrio en el mercado que afecta directamente la percepción y el consumo de productos nacionales de calidad. El problema social relevante en la industria se centra en las cooperativas cafetaleras, que buscan diversificar sus actividades económicas sin comprometer su capacidad exportadora. Esta situación afecta directamente a las comunidades rurales que dependen de estas cooperativas como su principal fuente de ingresos. Para abordar esta problemática, se ha desarrollado "Coffee Net", un innovador ecosistema digital diseñado para conectar a los amantes del café directamente con la rica herencia cafetalera de Perú, Coffee Net es una plataforma virtual, la cual posibilita a los consumidores comprar café directamente de los productores, proporcionando una experiencia de compra educativa y eficiente que destaca por su labor con la conservación, la calidad y el soporte económico a las poblaciones cafetaleras. A partir de una perspectiva financiera, “Coffee Net” presenta indicadores prometedores. El Valor Presente (VP) del proyecto es de S/. 3,874,727, lo que indica el valor total generado. La inversión inicial requerida es de S/. 175,613.33. El Valor Presente Neto (VAN) es de S/. 3,699,113.55, lo que sugiere que el proyecto genera una rentabilidad neta positiva después de cubrir los costos e inversiones. La Tasa Interna de Retorno (TIR) es 467.84%, señalando una alta rentabilidad. Finalmente, el VAN Social computado para "Coffee Net" alcanza a S/. 6,121,468.72, indicativo de que, desde una perspectiva social y económica, el proyecto se considera realizable y significativamente favorable.spaPontificia Universidad Católica del PerúPEinfo:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-nd/2.5/pe/Café--PerúCafé--Industria y comercio--PerúSoluciones tecnológicashttps://purl.org/pe-repo/ocde/ford#5.02.04Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano.info:eu-repo/semantics/masterThesisreponame:PUCP-Tesisinstname:Pontificia Universidad Católica del Perúinstacron:PUCPSUNEDUMaestro en Administración Estratégica de EmpresasMaestríaPontificia Universidad Católica del Perú. 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