Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano.

Descripción del Articulo

The coffee sector in Peru faces significant challenges, since more than 50% of the coffee consumed domestically is imported, and is predominantly in soluble forms (Cafelab.pe, 2024). The local coffee consumed is mostly of low quality (Agencia Agraria de Noticias, 2024), including discards and mixtur...

Descripción completa

Detalles Bibliográficos
Autores: Cespedes Reynaga, Vitaly Uriel, Champi Guzman, Marvin Anthony, Henriquez Zea, Ricardo, Valdivia Huamantinco, Sadin Maye
Formato: tesis de maestría
Fecha de Publicación:2025
Institución:Pontificia Universidad Católica del Perú
Repositorio:PUCP-Tesis
Lenguaje:español
OAI Identifier:oai:tesis.pucp.edu.pe:20.500.12404/30370
Enlace del recurso:http://hdl.handle.net/20.500.12404/30370
Nivel de acceso:acceso abierto
Materia:Café--Perú
Café--Industria y comercio--Perú
Soluciones tecnológicas
https://purl.org/pe-repo/ocde/ford#5.02.04
id PUCP_a05f1b4d7189d28135c4e7ae15c3ff7a
oai_identifier_str oai:tesis.pucp.edu.pe:20.500.12404/30370
network_acronym_str PUCP
network_name_str PUCP-Tesis
repository_id_str .
dc.title.none.fl_str_mv Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano.
title Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano.
spellingShingle Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano.
Cespedes Reynaga, Vitaly Uriel
Café--Perú
Café--Industria y comercio--Perú
Soluciones tecnológicas
https://purl.org/pe-repo/ocde/ford#5.02.04
title_short Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano.
title_full Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano.
title_fullStr Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano.
title_full_unstemmed Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano.
title_sort Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano.
author Cespedes Reynaga, Vitaly Uriel
author_facet Cespedes Reynaga, Vitaly Uriel
Champi Guzman, Marvin Anthony
Henriquez Zea, Ricardo
Valdivia Huamantinco, Sadin Maye
author_role author
author2 Champi Guzman, Marvin Anthony
Henriquez Zea, Ricardo
Valdivia Huamantinco, Sadin Maye
author2_role author
author
author
dc.contributor.advisor.fl_str_mv Del Carpio Castro, Luis Alfonso
dc.contributor.author.fl_str_mv Cespedes Reynaga, Vitaly Uriel
Champi Guzman, Marvin Anthony
Henriquez Zea, Ricardo
Valdivia Huamantinco, Sadin Maye
dc.subject.none.fl_str_mv Café--Perú
Café--Industria y comercio--Perú
Soluciones tecnológicas
topic Café--Perú
Café--Industria y comercio--Perú
Soluciones tecnológicas
https://purl.org/pe-repo/ocde/ford#5.02.04
dc.subject.ocde.none.fl_str_mv https://purl.org/pe-repo/ocde/ford#5.02.04
description The coffee sector in Peru faces significant challenges, since more than 50% of the coffee consumed domestically is imported, and is predominantly in soluble forms (Cafelab.pe, 2024). The local coffee consumed is mostly of low quality (Agencia Agraria de Noticias, 2024), including discards and mixtures with sugar and other grains, according to studies carried out by the Central Café & Cacao (Cafelab.pe, 2024), which represents 11 cooperatives from regions such as Junín, Ayacucho, Cusco and Puno (Cafelab.pe, 2024). This scenario underlines an imbalance in the market that directly affects the perception and consumption of quality national products. The relevant social problem in the industry focuses on coffee cooperatives, which seek to diversify their economic activities without compromising their export capacity. This situation directly affects rural communities that depend on these cooperatives as their main source of income. To address this issue, “Coffee Net” has been developed, an innovative digital ecosystem designed to connect coffee lovers directly with Peru’s rich coffee heritage. Coffee Net is a digital platform that allows consumers to buy coffee directly from producers, providing an educational and efficient shopping experience that stands out for its commitment to sustainability, quality and economic support to coffee-growing communities. From a financial point of view, “Coffee Net” presents promising indicators. The Present Value (PV) of the project is S/. 3,874,727, which indicates the total value generated. The initial investment required is S/. 175,613.33. The Net Present Value (NPV) is S/. 3,699,113.55, which suggests that the project generates positive net profitability after covering costs and investments. The Internal Rate of Return (IRR) is 467.84%, which indicates high profitability. Finally, the Social NPV calculated for "Coffee Net" amounts to S/. 6,121,468.72, indicating that, from a social and economic perspective, the project is not only viable but also highly beneficial.
publishDate 2025
dc.date.accessioned.none.fl_str_mv 2025-03-31T20:21:55Z
dc.date.created.none.fl_str_mv 2025-02
dc.date.issued.fl_str_mv 2025-03-31
dc.type.none.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/20.500.12404/30370
url http://hdl.handle.net/20.500.12404/30370
dc.language.iso.none.fl_str_mv spa
language spa
dc.relation.ispartof.fl_str_mv SUNEDU
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
dc.rights.uri.none.fl_str_mv https://creativecommons.org/licenses/by-nc-nd/2.5/pe/
eu_rights_str_mv openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-nd/2.5/pe/
dc.publisher.es_ES.fl_str_mv Pontificia Universidad Católica del Perú
dc.publisher.country.none.fl_str_mv PE
dc.source.none.fl_str_mv reponame:PUCP-Tesis
instname:Pontificia Universidad Católica del Perú
instacron:PUCP
instname_str Pontificia Universidad Católica del Perú
instacron_str PUCP
institution PUCP
reponame_str PUCP-Tesis
collection PUCP-Tesis
bitstream.url.fl_str_mv https://tesis.pucp.edu.pe/bitstreams/f18e4cc8-667b-495b-a704-c14136dda089/download
https://tesis.pucp.edu.pe/bitstreams/1671d56e-e3a8-45f9-bb51-67f0ae120ce8/download
https://tesis.pucp.edu.pe/bitstreams/3dc0f831-b0d1-4b3c-bc47-7d9ac7e8f5fe/download
https://tesis.pucp.edu.pe/bitstreams/eb411ef8-8b72-4e1b-82ad-4b6d873a098e/download
https://tesis.pucp.edu.pe/bitstreams/2f4c3d36-e1b9-4608-98ff-586b6119a09a/download
https://tesis.pucp.edu.pe/bitstreams/e1fa7f1b-b783-4d9a-8bfa-014de077afb9/download
https://tesis.pucp.edu.pe/bitstreams/436cbfea-3192-4b36-b323-c7eed7f8613d/download
https://tesis.pucp.edu.pe/bitstreams/0267508d-0cf8-47c9-99b5-905de5c3af1b/download
bitstream.checksum.fl_str_mv 1f14487299a8a795dc379bc1df9968a0
bb9bdc0b3349e4284e09149f943790b4
c011a9a4e012aea50a2739e6a9725e2c
22a50d8c57ccd6d39bff2fc1c70b6369
0f70106525addece04c9b53a9fdc3484
967b82c2f5146405462a246df15f6f47
7679abb9adc1d964fadbd0082649fd03
e6206c15b150dc891e453b5d21232861
bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
MD5
MD5
MD5
MD5
MD5
MD5
repository.name.fl_str_mv Repositorio de Tesis PUCP
repository.mail.fl_str_mv raul.sifuentes@pucp.pe
_version_ 1834737074596478976
spelling Del Carpio Castro, Luis AlfonsoCespedes Reynaga, Vitaly UrielChampi Guzman, Marvin AnthonyHenriquez Zea, RicardoValdivia Huamantinco, Sadin Maye2025-03-31T20:21:55Z2025-022025-03-31http://hdl.handle.net/20.500.12404/30370The coffee sector in Peru faces significant challenges, since more than 50% of the coffee consumed domestically is imported, and is predominantly in soluble forms (Cafelab.pe, 2024). The local coffee consumed is mostly of low quality (Agencia Agraria de Noticias, 2024), including discards and mixtures with sugar and other grains, according to studies carried out by the Central Café & Cacao (Cafelab.pe, 2024), which represents 11 cooperatives from regions such as Junín, Ayacucho, Cusco and Puno (Cafelab.pe, 2024). This scenario underlines an imbalance in the market that directly affects the perception and consumption of quality national products. The relevant social problem in the industry focuses on coffee cooperatives, which seek to diversify their economic activities without compromising their export capacity. This situation directly affects rural communities that depend on these cooperatives as their main source of income. To address this issue, “Coffee Net” has been developed, an innovative digital ecosystem designed to connect coffee lovers directly with Peru’s rich coffee heritage. Coffee Net is a digital platform that allows consumers to buy coffee directly from producers, providing an educational and efficient shopping experience that stands out for its commitment to sustainability, quality and economic support to coffee-growing communities. From a financial point of view, “Coffee Net” presents promising indicators. The Present Value (PV) of the project is S/. 3,874,727, which indicates the total value generated. The initial investment required is S/. 175,613.33. The Net Present Value (NPV) is S/. 3,699,113.55, which suggests that the project generates positive net profitability after covering costs and investments. The Internal Rate of Return (IRR) is 467.84%, which indicates high profitability. Finally, the Social NPV calculated for "Coffee Net" amounts to S/. 6,121,468.72, indicating that, from a social and economic perspective, the project is not only viable but also highly beneficial.El sector cafetalero en Perú enfrenta desafíos significativos, principalmente debido a que más del 50% del café consumido internamente es importado, y se presenta predominantemente en formas solubles (Cafelab.pe, 2024). El café local consumido es en su mayoría carece de óptimas condiciones (Agencia Agraria de Noticias, 2024), incluyendo descartes y mezclas con azúcar y otros granos, según estudios realizados por la Central Café & Cacao (Cafelab.pe, 2024), que representa a 11 cooperativas de regiones como Junín, Ayacucho, Cusco y Puno (Cafelab.pe, 2024). Este escenario subraya un desequilibrio en el mercado que afecta directamente la percepción y el consumo de productos nacionales de calidad. El problema social relevante en la industria se centra en las cooperativas cafetaleras, que buscan diversificar sus actividades económicas sin comprometer su capacidad exportadora. Esta situación afecta directamente a las comunidades rurales que dependen de estas cooperativas como su principal fuente de ingresos. Para abordar esta problemática, se ha desarrollado "Coffee Net", un innovador ecosistema digital diseñado para conectar a los amantes del café directamente con la rica herencia cafetalera de Perú, Coffee Net es una plataforma virtual, la cual posibilita a los consumidores comprar café directamente de los productores, proporcionando una experiencia de compra educativa y eficiente que destaca por su labor con la conservación, la calidad y el soporte económico a las poblaciones cafetaleras. A partir de una perspectiva financiera, “Coffee Net” presenta indicadores prometedores. El Valor Presente (VP) del proyecto es de S/. 3,874,727, lo que indica el valor total generado. La inversión inicial requerida es de S/. 175,613.33. El Valor Presente Neto (VAN) es de S/. 3,699,113.55, lo que sugiere que el proyecto genera una rentabilidad neta positiva después de cubrir los costos e inversiones. La Tasa Interna de Retorno (TIR) es 467.84%, señalando una alta rentabilidad. Finalmente, el VAN Social computado para "Coffee Net" alcanza a S/. 6,121,468.72, indicativo de que, desde una perspectiva social y económica, el proyecto se considera realizable y significativamente favorable.spaPontificia Universidad Católica del PerúPEinfo:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-nd/2.5/pe/Café--PerúCafé--Industria y comercio--PerúSoluciones tecnológicashttps://purl.org/pe-repo/ocde/ford#5.02.04Modelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano.info:eu-repo/semantics/masterThesisreponame:PUCP-Tesisinstname:Pontificia Universidad Católica del Perúinstacron:PUCPSUNEDUMaestro en Administración Estratégica de EmpresasMaestríaPontificia Universidad Católica del Perú. CENTRUMAdministración Estratégica de Empresas07535773https://orcid.org/0000-0001-9084-119331188656469747604035388241630462413307Del Carpio Castro, Luis AlfonsoBazán Tejada, Carlos ArmandoGuevara Sanchez, Daniel Eduardohttps://purl.org/pe-repo/renati/level#maestrohttps://purl.org/pe-repo/renati/type#tesisCC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-8905https://tesis.pucp.edu.pe/bitstreams/f18e4cc8-667b-495b-a704-c14136dda089/download1f14487299a8a795dc379bc1df9968a0MD51falseAnonymousREADLICENSElicense.txtlicense.txttext/plain; charset=utf-81748https://tesis.pucp.edu.pe/bitstreams/1671d56e-e3a8-45f9-bb51-67f0ae120ce8/downloadbb9bdc0b3349e4284e09149f943790b4MD52falseAnonymousREADORIGINALReporte Turnitin_Cespedes.pdfReporte Turnitin_Cespedes.pdfReporte de originalidadapplication/pdf16031028https://tesis.pucp.edu.pe/bitstreams/3dc0f831-b0d1-4b3c-bc47-7d9ac7e8f5fe/downloadc011a9a4e012aea50a2739e6a9725e2cMD53trueAdministratorREADModelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano..pdfModelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano..pdfTexto completoapplication/pdf2095349https://tesis.pucp.edu.pe/bitstreams/eb411ef8-8b72-4e1b-82ad-4b6d873a098e/download22a50d8c57ccd6d39bff2fc1c70b6369MD54falseAnonymousREADTEXTReporte Turnitin_Cespedes.pdf.txtReporte Turnitin_Cespedes.pdf.txtExtracted texttext/plain13538https://tesis.pucp.edu.pe/bitstreams/2f4c3d36-e1b9-4608-98ff-586b6119a09a/download0f70106525addece04c9b53a9fdc3484MD55falseAdministratorREADModelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano..pdf.txtModelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano..pdf.txtExtracted texttext/plain146909https://tesis.pucp.edu.pe/bitstreams/e1fa7f1b-b783-4d9a-8bfa-014de077afb9/download967b82c2f5146405462a246df15f6f47MD57falseAnonymousREADTHUMBNAILModelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano..pdf.jpgModelo ProLab: Coffee Net – Comunidad virtual para fomentar el consumo de café peruano..pdf.jpgGenerated Thumbnailimage/jpeg11527https://tesis.pucp.edu.pe/bitstreams/436cbfea-3192-4b36-b323-c7eed7f8613d/download7679abb9adc1d964fadbd0082649fd03MD58falseAnonymousREADReporte Turnitin_Cespedes.pdf.jpgReporte Turnitin_Cespedes.pdf.jpgGenerated Thumbnailimage/jpeg8769https://tesis.pucp.edu.pe/bitstreams/0267508d-0cf8-47c9-99b5-905de5c3af1b/downloade6206c15b150dc891e453b5d21232861MD56falseAdministratorREAD20.500.12404/30370oai:tesis.pucp.edu.pe:20.500.12404/303702025-04-22 11:56:08.975https://creativecommons.org/licenses/by-nc-nd/2.5/pe/info:eu-repo/semantics/openAccessrestrictedhttps://tesis.pucp.edu.peRepositorio de Tesis PUCPraul.sifuentes@pucp.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
score 13.927358
Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).