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1
artículo
Publicado 2019
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Given the complex crisis experienced by Venezuela, which has provoked a systematic defection of university students, there is a need to structure a training plan for entrepreneurs, to create new businesses, where youth have a leading role, strengthening a culture of entrepreneurship compatible with Andragogical, participatory and flexible philosophy of Universidad Nacional Experimental Simón Rodríguez (UNESR).
2
artículo
Publicado 2011
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This article shows a new vision of Media Consumption for Communication Research through the relation between a host society and Diaspora. Immigrant’s Media Consumption is already one of the fields with less bibliography in Spain. Therefore, we show the importance of generating other lines of Research in Communication that approach the study of the new reality that is forming at present, in our society. Migrations put in question not only the traditional vision of the media experience from Spanish Research with a national and sedentary public, but also it reexamines the role of Mass Media aimed to immigrants.
3
artículo
Publicado 2015
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This investigation led proposes the articulation, in a conception as a whole, of a new theoretical model based on the stablishment of three functions of Public Relations that should be present in public and private organizations, that are, the relational function, the communicational function and the synergy function. This is an exploratory study, non-experimental, descriptive, comparative, and from an intracultural mode that took a sample of twenty executive officers of Public Relations and related, from public and private organizations in Peru. Among the main results it was found a high level of management in human relations in private organizations in Lima, but a low level in other cities of the country. These high and low levels were found in the management of the public controversy in organizations of Lima and provinces, respectively. Likewise, a high level of the subfunction unidir...
4
artículo
Publicado 2018
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This paper offers the results of a content analysis on how Spanish media are using the 360º video feature. Unlike other conventional ways of storytelling, this new modality provides the viewer with a sensation of being really present in a reality that is only being represented, which favors a deeper and more meaningful understanding of it. The study consists of a sample of 147 360º video features produced by 19 Spanish media between January 2015 and December 2017. The results confirm a slight increase in the number of publications in 2017 and a preference for using this format to cover social issues. The main purpose of these features seems to be to show the events in their context. The use of the several techniques to increase the sense of presence is still low.
5
tesis de maestría
Publicado 2022
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Este trabajo de investigación corresponde al proyecto “Desarrollo de la Plataforma de Catálogos Electrónicos de PERÚ COMPRAS”, de la institución estatal Central de Compras Públicas - PERÚ COMPRAS, que desarrolla mecanismos ágiles y transparentes para las compras de bienes y servicios por parte de las entidades públicas peruanas. Tiene como objetivo optar al grado académico de magíster en Project Management, aplicando los conocimientos en gestión de proyectos adquiridos durante los estudios de maestría en las universidades ESAN y La Salle - Universidad Ramón Llull. Actualmente, PERÚ COMPRAS cuenta con una plataforma tecnológica que funciona como una tienda virtual, donde diversos proveedores ofrecen bienes que las entidades públicas pudieran necesitar adquirir. Cuenta con 21 catálogos electrónicos que agrupan los bienes que se ofrecen, pero la entidad ha identificad...
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