RESUMEN La presente investigación tiene como finalidad determinar si la empresa peruana Amaz Food S.A.C. cuenta con potencial exportador para exportar chocolate orgánico al mercado de Alemania, debido a que cuenta con una propuesta de un distribuidor en dicho país. El proyecto estuvo enmarcado en el tipo de investigación exploratoria, en el cual se empleó una serie de técnicas e instrumentos de recolección de datos, específicamente el análisis de fuentes documentales, estadísticas de inteligencia comercial y un cuestionario de diagnóstico de potencial exportador aplicado a la gerente general de la empresa en cuestión. En el estudio resaltó que el chocolate peruano en bloques, tabletas o barras (partida 1806) es un producto clasificado como estrella por el aumento en ventas y cuota de mercado en Alemania. Este es un factor que presenta una oportunidad positiva para la empresa...

The objective of this research was to: Identify new markets for the export of organic panela from the CEPRESA association. For this, a market study was carried out according to the ITC methodology to be able to diversify the potential markets to export organic granulated panela. In order to obtain the information, three populations have been taken into account, which are the following: workers of the CEPRESA Association (Association objective of the study), experts in international commerce and business: Lic. Richard Montes Tocto and Lic. Carlos Ypanaque Estrada, and finally an exporting company of organic panela: Cooperativa Norandino, to whom interviews were applied. According to the results it was concluded that the association must improve in the production process looking for a new innovative process to be able to produce an even more profitable and attractive product for the final ...

The objective of this research was to: Identify new markets for the export of organic panela from the CEPRESA association. For this, a market study was carried out according to the ITC methodology to be able to diversify the potential markets to export organic granulated panela. In order to obtain the information, three populations have been taken into account, which are the following: workers of the CEPRESA Association (Association objective of the study), experts in international commerce and business: Lic. Richard Montes Tocto and Lic. Carlos Ypanaque Estrada, and finally an exporting company of organic panela: Cooperativa Norandino, to whom interviews were applied. According to the results it was concluded that the association must improve in the production process looking for a new innovative process to be able to produce an even more profitable and attractive product for the final ...

Universidad Nacional Agraria La Molina. Facultad de Agronomía. Departamento Académico de Horticultura