La presente investigación tuvo como finalidad analizar la gestión de la Identidad corporativa de la universidad Nacional Pedro Ruiz Gallo; como paso inicial se analizó las percepciones que tienen los docentes y trabajadores administrativos sobre la gestión de la identidad corporativa en la universidad y sus efectos sobre las actitudes y comportamientos. La población objetivo fueron todos los docentes y administrativos nombrados, año 2015. El estudio se realizó a una muestra aleatoria simple de 149 docentes y 161 trabajadores administrativos, con un nivel del confianza del 95% seleccionado de manera estratificada. Se aplicó dos cuestionarios; uno a los docentes y otro al personal administrativo, ambos instrumentos para recabar información de la gestión de la identidad corporativa en la universidad. Se probó la validez de los instrumentos, corroborándose que la medida de adecua...

La presente investigación tuvo como problema ¿Cómo diseñar un modelo innovador para la gestión de la Identidad Corporativa para la Universidad Nacional Pedro Ruiz Gallo, planteándose como objetivos: Proponer un modelo innovador de gestión de la Identidad Corporativa, además de analizar las percepciones que tienen los docentes y administrativos sobre la gestión de la Identidad Corporativa e influencia en sus actitudes y comportamientos, analizar las relaciones de las cuatro dimensiones de la identidad corporativa con la gestión universitaria. Inicialmente, se analizó las percepciones que tienen los docentes y trabajadores administrativos sobre la gestión de la identidad corporativa en la universidad y sus efectos sobre las actitudes y comportamientos. Para la metodología se tuvo una población objetivo de docentes y administrativos 2015, utilizando una muestra aleatoria simpl...

The purpose of the present investigation was to analyze the management of the corporate Identity of the National Uni-versity Pedro Ruiz Gallo; As an initial step, we analyzed the perceptions that teachers and administrative workers have about the management of corporate identity in the university and its effects on attitudes and behaviors. The tar-get population was all teachers and administrative appointed, year 2015. The study was conducted on a simple ran-dom sample of 149 teachers and 161 administrative workers, with a confidence level of 95% selected in a stratified manner. Two questionnaires were applied; one to the teachers and another to the administrative staff, both instru-ments to gather information of the management of the corporate identity in the university. The validity of the instru-ments was tested, corroborating that the adequacy measure of KMO is greater than 0.5; the ...

In the professional career of Administration, the specialist teachers have limited production Scientific perspective of little relation with the fields of action of the professional race; Students are poorly involved in research, a situation that does not allow the reinforcement of scientific knowledge in their training. For these aspects, this study is important, because it will serve to assess the production Scientific research of the specialist teachers and link them with the fields of action of the administrator that is formed at the National University Pedro Ruiz Gallo. The problem was defined as follows: Is there an association between scientific production and Action of the administrator that form in the National University Pedro Ruiz Gallo?, As hypothesis was considered "The scientific production of the professors specialists of the professional career of administration is discon...

La presente investigación surge a partir de la interrogante que se presenta para definir si existe influencia de la Calidad de Servicio  en la mejora de la Satisfacción del Cliente,  Frente a esta problemática se planteó el objetivo general: Determinar La influencia de la Calidad de Servicio en la mejora de la satisfacción  del Cliente en el Restaurante el “Cántaro”,  de la ciudad de Lambayeque durante el periodo 2017. La hipótesis a defender es: Si la calidad de servicio influye de manera significativa en la satisfacción al cliente del restaurante El Cántaro, podemos afirmar que la importancia de esta investigación es en esencia incentivar a las empresas que se dedican al rubro gastronómico a la consideración  e implementación de una verdadera Calidad de servicio como un factor de diferenciación,  la satisfacción de los clientes es muy im...

La presente investigación surge a partir de la interrogante que se presenta para definir si existe influencia de la Calidad de Servicio  en la mejora de la Satisfacción del Cliente,  Frente a esta problemática se planteó el objetivo general: Determinar La influencia de la Calidad de Servicio en la mejora de la satisfacción  del Cliente en el Restaurante el “Cántaro”,  de la ciudad de Lambayeque durante el periodo 2017. La hipótesis a defender es: Si la calidad de servicio influye de manera significativa en la satisfacción al cliente del restaurante El Cántaro, podemos afirmar que la importancia de esta investigación es en esencia incentivar a las empresas que se dedican al rubro gastronómico a la consideración  e implementación de una verdadera Calidad de servicio como un factor de diferenciación,  la satisfacción de los clientes es muy im...

rendimiento laboral de los trabajadores en la Municipalidad Provincial de Chiclayo. El estudio se realizó a una población de 30 trabajadores del área remuneraciones; el estudio se hizo mediante un diseño Pre Experimental, aplicando un pre test y un post test, el tipo de la investigación es explicativo y aplicado, las técnicas que se utilizaron fueron fichas textuales, fichas bibliográficas. Se utilizó como técnica de campo la encuesta que ha contenido 32 preguntas sobre seguridad y salud ocupacional en el rendimiento laboral datos que han sido recolectados dentro del tiempo establecido, para su validez y confiablidad el instrumento alcanzó una confiabilidad de 0,926 en el alfa de Cronbach. El objetivo fue determinar la influencia del plan de desarrollo de capacitación en seguridad y salud ocupacional en el rendimiento laboral de los trabajadores en la Municipalidad Pro...

This article proposes a training development plan in occupational safety and health to improve the labor performance of workers in the Provincial Municipality of Chiclayo. The study was made to a population of 30 workers in the area of remuneration. The study was done using a Pre-Experimental design, applying a pretest and a post-test, the type of research is explanatory and applied, the techniques used were textual records, bibliographic records. It was used as field technique the survey that has contained 32 questions on occupational safety and health in the work performance data that have been collected within the established time, for its validity and reliability the instrument achieved a reliability of 0,926 in Cronbach's alpha. The objective was to determine the influence of the training development plan on occupational safety and health in the labor performance of workers in the P...

This research has as main objective “to propose differentiation strategies to improve the export of Hass avocado from Negociación Agrícola Yotita S.A. Company to Germany 2016. For this reason, it focuses on differentiation strategies of Keller & Kotler, which determine that clients can perceive a company as unique. To obtain the information, three populations have been taken into account: The staff of the Negociación Agrícola Yotita S.A. (object of study); exporting companies of Hass avocado, such as Tropical Farm S.A.C, Consorcio de Frutas Lambayeque S.A.C and Agrícola Cerro Prieto S.A. and the specialists in foreign trade issues: BA. Corvacho Valderrama Paola and Dr. Querevalú Morante Carlos, who were interviewed in detail. According to the results, differentiation strategies constitute an effective way to increase exports, applied in this research on Hass avocado from the Nego...

The objective of this research was to: Identify new markets for the export of organic panela from the CEPRESA association. For this, a market study was carried out according to the ITC methodology to be able to diversify the potential markets to export organic granulated panela. In order to obtain the information, three populations have been taken into account, which are the following: workers of the CEPRESA Association (Association objective of the study), experts in international commerce and business: Lic. Richard Montes Tocto and Lic. Carlos Ypanaque Estrada, and finally an exporting company of organic panela: Cooperativa Norandino, to whom interviews were applied. According to the results it was concluded that the association must improve in the production process looking for a new innovative process to be able to produce an even more profitable and attractive product for the final ...

The objective of this research was to: Identify new markets for the export of organic panela from the CEPRESA association. For this, a market study was carried out according to the ITC methodology to be able to diversify the potential markets to export organic granulated panela. In order to obtain the information, three populations have been taken into account, which are the following: workers of the CEPRESA Association (Association objective of the study), experts in international commerce and business: Lic. Richard Montes Tocto and Lic. Carlos Ypanaque Estrada, and finally an exporting company of organic panela: Cooperativa Norandino, to whom interviews were applied. According to the results it was concluded that the association must improve in the production process looking for a new innovative process to be able to produce an even more profitable and attractive product for the final ...

The present research had as main objective: To propose differentiation strategies to improve the export of avocado Hass from the company Agrícola Agrícola Yotita destined to Germany 2016 ". To do this, it focused on the differentiation strategies of Keller & Kotler, which determine that a company can be perceived by customers as unique. To obtain the information it has taken into account three populations:, which are the following : The collaborators of the company Negociación Agrícola Yotita SA (organization under study); Hass avocado exporters, such as Tropical Farm S.A.C, Fruit Consortium Lambayeque S.A.C and Agrícola Cerro Prieto S.A; And finally specialists in foreign trade issues: Lic. Paola Corvacho Valderrama and Dr. Carlos Querevalú Morante, who were given the Interview Guide in depth. According to the results, it is concluded that the differentiation strategies consti...