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1
tesis de maestría
Publicado 2025
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Lima Compost is a social enterprise founded in 2020 to address the poor management of organic waste. In Lima, around 9,000 tons of organic waste are generated every day and only 1% is properly composted. This situation causes severe environmental consequences and while Lima Compost has developed a sustainable model for the collection and transformation of organic waste, the company still faces barriers in attracting corporate clients and gaining visibility in the B2B market. The proposed solution consists of two elements, a new corporate website and the introduction of a door sign, both designed for the business segment. The upgraded website will highlight the external benefits for companies, provide access to sustainability information and allow companies to visualize their social and environmental impact. The door sign, displayed in client facilities, will serve as a visible proof of c...
2
tesis de grado
Publicado 2023
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Metro is a Peruvian supermarket chain that has been operating since 1992. It was created by the Wong family as an alternative for housewives, having as its main attribute its low prices. In 2007, the chain was sold to the Cencosud holding company with 100% of its shares. Currently, due to the preference of the public, Metro has 69 stores in Peru, being one of the main supermarkets in the country. However, over the years, Metro has been embroiled in a series of problems that have affected the reputation of the brand. Nowadays, Metro is involved in a severe reputational crisis due to a recent incident that occurred in Metro Chorrillos, the chain's first headquarters in history, when a video where two rodents can be seen walking through the area of refrigerated sausages and cheeses in front of customers went viral, causing discontent and public claim. Faced with this situation, the supervis...
3
tesis de maestría
Daryza es una empresa dedicada a la fabricación y comercialización de una gran variedad de artículos de limpieza profesional y para uso doméstico. La empresa se encuentra ubicada en el distrito de Lurín en la ciudad de Lima, iniciando sus operaciones en 1993. Daryza cuenta con más de 145 profesionales y ha logrado posicionarse dentro de las empresas líderes en la industria de Manufactura y Comercialización, garantizando la satisfacción de sus clientes. El presente business consulting tiene como objetivo identificar las ineficiencias del proceso de producción, y obtener oportunidades de mejora en su índice de Eficiencia Global de Planta, con lo cual también mejora su competitividad. Para poder identificar las causas de su problema, se llevaron a cabo diversas entrevistas con personal y líderes de las áreas involucradas en el proceso de producción, asimismo, con los represen...
4
tesis de maestría
Daryza es una empresa dedicada a la fabricación y comercialización de una gran variedad de artículos de limpieza profesional y para uso doméstico. La empresa se encuentra ubicada en el distrito de Lurín en la ciudad de Lima, iniciando sus operaciones en 1993. Daryza cuenta con más de 145 profesionales y ha logrado posicionarse dentro de las empresas líderes en la industria de Manufactura y Comercialización, garantizando la satisfacción de sus clientes. El presente business consulting tiene como objetivo identificar las ineficiencias del proceso de producción, y obtener oportunidades de mejora en su índice de Eficiencia Global de Planta, con lo cual también mejora su competitividad. Para poder identificar las causas de su problema, se llevaron a cabo diversas entrevistas con personal y líderes de las áreas involucradas en el proceso de producción, asimismo, con los represen...
5
tesis de grado
Publicado 2020
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The following project proposes an integrated communications campaign for the Peruvian Travel and Tourism Agencies Association - APAVIT. The campaign objectives are the following: to make the association known, to strengthen its image within the sector, to communicate the benefits of traveling through travel agencies and to motivate the target audience to continue traveling while hiring the services of a travel and tourism agency. To achieve this, an analysis of the current global context was made in the context of the pandemic caused by the COVID-19 virus along with a survey and in-depth interviews to a sample of the target audience. Subsequently, the campaign strategy and creative pieces are presented to achieve the objectives in the most effective way possible, highlighting the value of reliability, security and responsibility.
6
artículo
Publicado 2009
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The essay analyzes the communication strategies used by Barack Obama in order to win the democratic nomination to the presidency of the Unites States and the strategies used by republicans and democrats in the constitutional election in 2008. It is concluded that Obama won the presidential nomination be cause he was the candidate more competitive in communicate with voters. His elevated communication competences, his excellent organization and mobilization strategies of voters and the creativity of his campaign allowed him to defeat to Hillary Clinton’ electoral machinery
7
artículo
Publicado 2009
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The essay analyzes the communication strategies used by Barack Obama in order to win the democratic nomination to the presidency of the Unites States and the strategies used by republicans and democrats in the constitutional election in 2008. It is concluded that Obama won the presidential nomination be cause he was the candidate more competitive in communicate with voters. His elevated communication competences, his excellent organization and mobilization strategies of voters and the creativity of his campaign allowed him to defeat to Hillary Clinton’ electoral machinery
8
tesis de grado
Publicado 2019
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This document sets out a strategic plan for The Holding of Camposol. For a better analysis, the work is divided into four chapters where evaluated and proposed strategies that allows keep the leadership of this company. It is important to note that in these more than twenty years operating the capacity of innovation and development the products have allowed to Camposol been worldwide recognized. In the first chapter through tools such as the business model canvas, the value chain, the PEST analysis and Porter’s five forces are made an internal and external diagnostic. Then, in the second part using the IFE & EFE matrix and the vector SWOT it was possible to identify and formulate strategies. In this stage is also analyzed the vision, mission, principles and objectives of the corporation, from it is possible to suggest changes for the Strategic Business Units. In the third segment it is...
9
artículo
Publicado 2019
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The purpose of this article is to briefly analyze the economic-ideo- logical model of the communication market in Brazil, highlighting its influ- ence on the current national political scene. Then we address the tensions caused by the flows, and not a particular element, of the new communication and information technologies in the crisis of the enunciative authority of jour- nalism; At the same time, we will reinforce the importance of this office for the maintenance of democracy in crisis in the country in particular, and in the West in general, through the mapping of technological strategies adopted by companies and professionals. Finally, in the light of similar research, we will conclude with the design of the curricular guidelines of what we understand should guide the debates on the transition of journalistic education (increas- ingly transdisciplinary, resorting to new technologic...
