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1
artículo
Publicado 2023
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The purpose of this paper is to analyze the meanings attributed by a small group of young provincial female university students to the production and dissemination of the selfie as profile pictures on Facebook and to the social interaction that is woven around it. The empirical evidence supporting the work derives from interviews with nine women between the ages of 17 and 21, who are residents of the towns of Cuautla and Cuernavaca (located in the eastern Mexican state of Morelos), are undergraduate students and are users of Facebook, as well as observations made on this network. The main findings point to the fact that the selfie as a profile picture is a resource for identity, sociability and entertainment. The young women in the study produce and disseminate selfies as part of their leisure activities, without previous reflection or preparation. Neither does it seem that their selfies...
2
artículo
Publicado 2019
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This work examines the online agenda of two of the most important newspapers in Argentina -Clarín and La Nación- through quantitative content analysis of the news stories published on their respective homepages and on the official accounts of these two media outlets on Facebook and Twitter. The analysis of 3.780 news shows that newspapers maintain an agenda related to public affairs on their home pages, while on social networks they prioritize news related to non-public topics. The divergence is lowest early in the morning and increases throughout the day. This paper explores the reasons for the differences between the topics selected by the news companies on their homepages and their social media presence.
3
artículo
Publicado 2014
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This article shows the main ideas of the Peruvian-Spanish wríter Mario Vargas Llosa on the phenomenon of how traditional culture is being displaced by mass culture and entertainment. Based on such analysis, the article examines the contents of the Peruvian media, presenting specific cases showing sorne form of violen ce víolating the fundamental ríghts of individuals; while descríbing the way such cases are treated at local and international levels. Then, the author propases a reflection on the impact of the violence portrayed in entertainment and on the need to promote qualitative changes allowing for the gradual adaptation of the media to the social purposes it is expected to pursue in light of the Constitution and laws. It also identifies existing regulatory and oversight mechanisms, considering them opportunities for ordinary citi...
4
artículo
Publicado 2014
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This article shows the main ideas of the Peruvian-Spanish wríter Mario Vargas Llosa on the phenomenon of how traditional culture is being displaced by mass culture and entertainment. Based on such analysis, the article examines the contents of the Peruvian media, presenting specific cases showing sorne form of violen ce víolating the fundamental ríghts of individuals; while descríbing the way such cases are treated at local and international levels. Then, the author propases a reflection on the impact of the violence portrayed in entertainment and on the need to promote qualitative changes allowing for the gradual adaptation of the media to the social purposes it is expected to pursue in light of the Constitution and laws. It also identifies existing regulatory and oversight mechanisms, considering them opportunities for ordinary citi...
5
artículo
Publicado 2019
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This work examines the online agenda of two of the most important newspapers in Argentina -Clarín and La Nación- through quantitative content analysis of the news stories published on their respective homepages and on the official accounts of these two media outlets on Facebook and Twitter. The analysis of 3.780 news shows that newspapers maintain an agenda related to public affairs on their home pages, while on social networks they prioritize news related to non-public topics. The divergence is lowest early in the morning and increases throughout the day. This paper explores the reasons for the differences between the topics selected by the news companies on their homepages and their social media presence.
6
artículo
Publicado 2024
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This database consists of the Peruvian media diet in a post-pandemic context. Specifically, it examines how Peruvians define and utilise media to create environments for information, learning, and entertainment. Since the pandemic, the relationship that users have developed with the media has intensified and changed, fostering new uses and interactions. However, our data demonstrates that the Peruvian public maintains a critical role towards mass media (broadcasting model) [1], which motivates them to seek out media and platforms that cater to their interests and expectations. In this regard, we compare three axes of analysis (information, education, and entertainment), taking socio demographic variables, to produce a baseline that is useful for specific research projects. Through a quantitative approach we explored the expectations, decisions, forms of interaction, and satisfactions tha...
7
tesis de grado
Publicado 2022
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El presente trabajo de investigación se concentra en analizar la intención de compra de los fans del grupo surcoreano Stray kids frente a la campaña Change For The Planet que viene realizando su agencia, la empresa JYP Entertainment, con la finalidad de reducir la contaminación ambiental que los álbumes de sus artistas provocan durante su proceso de producción y existencia en el planeta. Para ello, esta investigación gira en base a 2 ejes, responsabilidad ambiental empresarial e intención de compra. Estas dos variables fueron analizadas en los fans de Stray kids ubicados en Lima Metropolitana. Para ello, se estableció una investigación mixta, de modo que, se hizo uso de un focus group como instrumento cualitativo y de una encuesta como instrumento cuantitativo, en donde se tuvo como muestra 182 stays. Como conclusiones de la investigación, se obtuvo que JYP Entertainment y Str...
8
otro
Publicado 2017
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La Secretaría Técnica de la Comisión de Protección al Consumidor N° 3 (CC3) del Indecopi inició un procedimiento sancionador en contra de la empresa ONE ENTERTAINMENT S.A.C. organizadora del evento “Soda Stereo Sep7imo Día – No Descansaré” interpretado por el Cirque du Soleil.
9
artículo
Publicado 2020
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The literature of aging explores the deterioration of the human body, while feminist literature explores the problems of gender equality. According to Miguel Sabido (1989) and Albert Bandura (1989), the media, particularly the telenovelas, tend to use stereotypes that portray women and the elderly population negatively. Sabido uses the concepts of education and entertainment to unveil how telenovelas teach societal behavior, allowing a path for social discrimination towards them. Through these concepts, the researchers have demonstrated how the Mexican and Colombian telenovelas negatively portrayed the elderly people, especially women. Such analysis was not done in vain, as it had the purpose of giving agency to the elderly by allowing them to have to power of how they want to be represented in the media.
10
artículo
Publicado 2020
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The literature of aging explores the deterioration of the human body, while feminist literature explores the problems of gender equality. According to Miguel Sabido (1989) and Albert Bandura (1989), the media, particularly the telenovelas, tend to use stereotypes that portray women and the elderly population negatively. Sabido uses the concepts of education and entertainment to unveil how telenovelas teach societal behavior, allowing a path for social discrimination towards them. Through these concepts, the researchers have demonstrated how the Mexican and Colombian telenovelas negatively portrayed the elderly people, especially women. Such analysis was not done in vain, as it had the purpose of giving agency to the elderly by allowing them to have to power of how they want to be represented in the media.
11
tesis de grado
Publicado 2022
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El presente trabajo profesional es la producción y realización del evento de fútbol virtual “Claro Gaming XI JUEGAPES” a cargo de la empresa ESports Entertainment E.I.R.L. En este proyecto contaremos cómo ha sido el crecimiento del circuito competitivo nacional de efootball PES a niveles de la organización, el ecosistema y los aliados estratégicos que se necesitan para que este “videojuego” pase solo de ser una actividad lúdica recreativa a una actividad profesional competitiva. Pondremos en práctica nuestros conocimientos adquiridos durante nuestra etapa académica y profesional al producir este evento en base a estrategias de marketing, estudios e investigación de mercado, segmentación de públicos objetivos, desarrollo de campañas, manejo de relaciones públicas, creación de contenido y diseño de piezas gráficas distribuidos por canales digitales como redes socia...
12
artículo
Publicado 2022
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In the last decade, the use of fashion films as a strategic content in the fashion industry has acquired special relevance. The objectives of this research are aimed at framing fashion films within the framework of branded content and distinguishing their specific characteristics in the sector of luxury fashion brands, such as Louis Vuitton, Hermès, Burberry and Dior. To do this, a qualitative methodology is used to study the most representative fashion films of the selected brands through an aesthetic analysis and a diegetic analysis. The results of the research show that brands conceive fashion films as content marketing, advertainment and branded entertainment, with different aesthetic and narrative characteristics.
13
artículo
Publicado 2022
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In the last decade, the use of fashion films as a strategic content in the fashion industry has acquired special relevance. The objectives of this research are aimed at framing fashion films within the framework of branded content and distinguishing their specific characteristics in the sector of luxury fashion brands, such as Louis Vuitton, Hermès, Burberry and Dior. To do this, a qualitative methodology is used to study the most representative fashion films of the selected brands through an aesthetic analysis and a diegetic analysis. The results of the research show that brands conceive fashion films as content marketing, advertainment and branded entertainment, with different aesthetic and narrative characteristics.
14
artículo
“The Origin of Culture in Kant. The Hiatus Between Life and Morality”. This paper attempts to investigate the meaning and function that culture plays as an existential activity in the work of Kant, driving special attention to the Critique of Judgment and to the materials furnished by the Anthropology from a pragmatic point of view, having as key goal the survey of its anthropological and social sources. From this perspective, I intend first to argue that the Kantian analysis of life and the intrinsic nihilism recognized in it largely explain the origin of the concept of culture in Kant, basically understood as a set of practices that allow human beings to extract some teleological performance from time passing. Secondly, I will discuss the phenomenon of entertainment as an anthropological key subject to deepen in the necessity of the advent of culture in human society. Both p...
15
artículo
“The Origin of Culture in Kant. The Hiatus Between Life and Morality”. This paper attempts to investigate the meaning and function that culture plays as an existential activity in the work of Kant, driving special attention to the Critique of Judgment and to the materials furnished by the Anthropology from a pragmatic point of view, having as key goal the survey of its anthropological and social sources. From this perspective, I intend first to argue that the Kantian analysis of life and the intrinsic nihilism recognized in it largely explain the origin of the concept of culture in Kant, basically understood as a set of practices that allow human beings to extract some teleological performance from time passing. Secondly, I will discuss the phenomenon of entertainment as an anthropological key subject to deepen in the necessity of the advent of culture in human society. Both p...
16
Publicado 2020
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En el presente ensayo abordaremos el avance que han tenido los personajes o superhéroes que tanto admiramos, también realizaremos una profunda investigación en la historia de esta compañía para ver cuales han sido estos cambios o modificaciones para que logren estar adaptados la circunstancia de la época en ese momento. Además, nos introduciremos en una época en la cual Marvel inició su era de ascenso y crecimiento rápido en expansión, asimismo analizaremos su estrategia de comunicación que se usará para sobresalir de la crisis que los afectó y casi los lleva a la bancarrota, en esta situación Marvel a pesar de todo tuvo que realizar una jugada muy arriesgada.
17
Publicado 2020
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En el presente trabajo se analizará como Marvel evolucionó de ser una pequeña empresa de cómics a pasar a la pantalla grande o más conocido como El universo cinematográfico Marvel, el cual es unas de las franquicias de películas de superhéroes que en la actualidad nos muestran películas que nos dejan mucho que decir, se investigara desde sus inicios de creación en el mundo de los cómics y como se fue adaptando en la pantalla grande, analizando las distintas estrategias que realizo para crear y consolidar su universo cinematográfico.
18
tesis de grado
Publicado 2019
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El siguiente trabajo tuvo como propuesta principal el determinar la presencia de la viralización en el video del grupo coreano BTS (Beyond The Scene), que tiene por nombre “Idol”, material audiovisual que fue lanzado el 24 de agosto del 2018 a través de su canal en Youtube llamado “Big Hit Entertainment”, siendo esta la empresa dueña del grupo, entre los jóvenes de 15 a 23 años, quienes son el público asiduo al Centro Comercial Arenales ubicado en el distrito de Lince, en el presente año 2019. El enfoque utilizado fue el cuantitativo aplicado, el nivel fue descriptivo simple con un diseño no experimental de tipo corte transversal. La técnica para la recolección de datos fue el cuestionario y como instrumento se utilizó la encuesta de 20 preguntas, en base a la escala de Likert. La herramienta de recolección de datos alcanzó un 91% de validez a través del coeficiente...
19
tesis de grado
Internet and the consumption of audiovisual content are two inseparable terms. The emergence of new technologies has changed how global audiovisual content is consumed. Citizens watch online content more frequently, which favours the emergence of new commercial models that satisfy these needs. In this convergence model, DisneyPlus Latam plays an essential role as a platform. The company entered the video streaming business to carve out a space in the television and film industries. It went from being a reasonably successful animation studio to a complete entertainment experience, which includes theme parks, merchandise, cruises, and more. The purpose of this research is to analyze the social media management of DisneyPlus Latam during February 11th and March 11th, 2022, how it manages its communication on social networks, how the public receives it, and to determine the level of response...
20
otro
Publicado 2019
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La Comisión de Protección al Consumidor N° 3 (CC3) del Indecopi resolvió el procedimiento iniciado de oficio en contra de Venelatin Entertainment S.A.C. (Venelatin) y dictó medidas correctivas a favor de los consumidores que compraron entradas para el espectáculo ‘Amaluna’ del Circo del Sol (Cirque Du Soleil) -que fue cancelado sin justificación-. Dicho pronunciamiento sanciona a Venelatin con una multa de 47,6 UIT (unidades impositivas tributarias), y a su gerente general, Leonardo Reyes, con una multa de 2,5 UIT.
