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information processing » information modeling (Expander búsqueda)
consumer information » consumo informativo (Expander búsqueda)
1
artículo
Publicado 2021
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We are facing a very dynamic market, to which is added the digital transformation and the effect of the COVID-19 pandemic, our consumer is much more informed and demanding, whose buying decision will depend not only on him but on their interactions with other consumers and the different ways of interacting using digital media. Therefore, the main objective of the article is to review the change that consumer behavior and its buying decision process have been having and how companies must take into account the new path of the consumer and thus develop their marketing strategies that stimulate the buying decision by achieving an experience with the consumer capable of creating deep emotional bonds and that concludes with the choice and loyalty of the brand; for this reason a matrix table has been prepared that reflects the evolution of this consumer, so the probability of doing a buying it...
2
documento de trabajo
Publicado 2012
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Food irradiation remains underutilized in Brazil, despite the approval and regulation of the official health authority since 1973. However, consumers risk perception, mostly due to lack of information about the technology, seem to be the main barrier to the adoption of food irradiation by the Brazilian industries, like in other countries. The aim of this study was to investigate the effect of information on the acceptance and purchase intention of minimally processed and irradiated organic watercress (Nasturtium officinale). Consumers (N=236) participating in the sensory acceptance test were divided into four experimental groups according to an experimental design which combined presence or absence of information about the food irradiation process – main characteristics, benefits to food safety and preservation, cost-benefit and environmental issues - and identification or not of the i...
3
artículo
Publicado 2021
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Several kinds of emerging technology have begun to be applied to food processes as prospective alternatives to conventional methods. Among these, ultrasound has been used. Despite the vast literature on the subject, some important aspects, including the sensory and hedonic perception of consumers towards this technology have not been properly addressed. In this study, consumer attitudes toward expected acceptance, pricing and purchase intention of guava juice processed with ultrasound technology were analyzed by using the conjoint analysis. The holistic perception of guava juice using projective mapping was also evaluated. The results indicate that consumers have greater acceptance and purchase intention for products that inform them of the benefits of the ultrasound process, while purchase intention was mainly influenced by the lowest price. Moreover, the product information regar...
4
artículo
Publicado 2021
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Several kinds of emerging technology have begun to be applied to food processes as prospective alternatives to conventional methods. Among these, ultrasound has been used. Despite the vast literature on the subject, some important aspects, including the sensory and hedonic perception of consumers towards this technology have not been properly addressed. In this study, consumer attitudes toward expected acceptance, pricing and purchase intention of guava juice processed with ultrasound technology were analyzed by using the conjoint analysis. The holistic perception of guava juice using projective mapping was also evaluated. The results indicate that consumers have greater acceptance and purchase intention for products that inform them of the benefits of the ultrasound process, while purchase intention was mainly influenced by the lowest price. Moreover, the product information regar...
5
artículo
Publicado 2021
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The use of Internet of Things programs in various fields of activity testifies the reset of the human lifestyle. Climate change and limited access to natural resources are factors for shaping the environmental behavior of energy consumers. Ensuring the development of Smart specialization and innovation in the energy sector provides the transformation of a set of competencies and skills, the organization of the workspace based on digitalization, as well as the increasing role of continuous personnel training at energy enterprises. Considering this, the article is devoted to the development of a system of innovative human capital management of energy enterprises in the context of environmental behavior formation of consumers of green energy based on the work of Smart Grids, the solution of the issue of identification and the formation of appropriate digital competencies to optimize the pro...
6
artículo
Publicado 2021
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The use of Internet of Things programs in various fields of activity testifies the reset of the human lifestyle. Climate change and limited access to natural resources are factors for shaping the environmental behavior of energy consumers. Ensuring the development of Smart specialization and innovation in the energy sector provides the transformation of a set of competencies and skills, the organization of the workspace based on digitalization, as well as the increasing role of continuous personnel training at energy enterprises. Considering this, the article is devoted to the development of a system of innovative human capital management of energy enterprises in the context of environmental behavior formation of consumers of green energy based on the work of Smart Grids, the solution of the issue of identification and the formation of appropriate digital competencies to optimize the pro...
7
artículo
Publicado 2023
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Introduction: Beliefs about happiness and individual success are constructed through social interactions, as individuals set goals in alignment with societal expectations. Objective: This study aims to analyze beliefs about happiness and individual success from both psychological and sociological perspectives. Method: The analytical-synthetic method was employed in the preparation of this essay. Results: The predominant content in beliefs about happiness pertains to material values, reinforcing the notion that success is closely linked to material possessions. Nevertheless, it is crucial to contemplate the significance of non-material factors, such as health, family, and friendships, among others. Conclusion: Individual happiness and success transcend the material plane; because the way in which we process information and construct value judgments about life also plays a fundamental role...
8
artículo
Publicado 2017
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The present study shows the therapeutic approach based on physical and sports activities applied as reinforcer, channeler and behavioral modifier in conjunction with cognitive, socio-humanistic, spiritual, occupational, experiential and family therapies performed in adolescents using psychoactive substances (SPA) between Ages 14 to 17 years in the Therapeutic Community for Adolescent Males Hogar Crecer (CTHC), of the city of Cuenca - Ecuador; resulting in a reduction and channeling of aggressiveness levels, improvements in the area of socialization, self-esteem, academic performance and an adequate process of detoxification and direct incidence in the initial critical stage of abstinence. The results of the research are obtained through the application of clinical and sports psychological reagents; together provide the reports and diagnoses of weekly evolution of clinical staff during th...
9
artículo
Publicado 2017
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The present study shows the therapeutic approach based on physical and sports activities applied as reinforcer, channeler and behavioral modifier in conjunction with cognitive, socio-humanistic, spiritual, occupational, experiential and family therapies performed in adolescents using psychoactive substances (SPA) between Ages 14 to 17 years in the Therapeutic Community for Adolescent Males Hogar Crecer (CTHC), of the city of Cuenca - Ecuador; resulting in a reduction and channeling of aggressiveness levels, improvements in the area of socialization, self-esteem, academic performance and an adequate process of detoxification and direct incidence in the initial critical stage of abstinence. The results of the research are obtained through the application of clinical and sports psychological reagents; together provide the reports and diagnoses of weekly evolution of clinical staff during th...
10
artículo
Publicado 2017
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The present study shows the therapeutic approach based on physical and sports activities applied as reinforcer, channeler and behavioral modifier in conjunction with cognitive, socio-humanistic, spiritual, occupational, experiential and family therapies performed in adolescents using psychoactive substances (SPA) between Ages 14 to 17 years in the Therapeutic Community for Adolescent Males Hogar Crecer (CTHC), of the city of Cuenca - Ecuador; resulting in a reduction and channeling of aggressiveness levels, improvements in the area of socialization, self-esteem, academic performance and an adequate process of detoxification and direct incidence in the initial critical stage of abstinence. The results of the research are obtained through the application of clinical and sports psychological reagents; together provide the reports and diagnoses of weekly evolution of clinical staff during th...
11
artículo
Publicado 2017
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The present study shows the therapeutic approach based on physical and sports activities applied as reinforcer, channeler and behavioral modifier in conjunction with cognitive, socio-humanistic, spiritual, occupational, experiential and family therapies performed in adolescents using psychoactive substances (SPA) between Ages 14 to 17 years in the Therapeutic Community for Adolescent Males Hogar Crecer (CTHC), of the city of Cuenca - Ecuador; resulting in a reduction and channeling of aggressiveness levels, improvements in the area of socialization, self-esteem, academic performance and an adequate process of detoxification and direct incidence in the initial critical stage of abstinence. The results of the research are obtained through the application of clinical and sports psychological reagents; together provide the reports and diagnoses of weekly evolution of clinical staff during th...
12
objeto de conferencia
Publicado 2014
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Presentación que se llevó a cabo durante el VI Congreso Internacional de Computación y Telecomunicaciones COMTEL 2014 del 22 al 25 de octubre de 2014 en Lima, Perú. COMTEL, es un certamen organizado por la Facultad de Ingeniería de Sistemas, Cómputo y Telecomunicaciones de la Universidad Inca Garcilaso de la Vega, que congrega a profesionales, investigadores y estudiantes de diversos países con el fin de difundir e intercambiar conocimientos, mostrar experiencias académicas-científicas y soluciones para empresas en las áreas de Computación, Telecomunicaciones y disciplinas afines.
13
artículo
Publicado 2022
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Ecological and local markets emerge as an option where both producers and consumers can maximize their benefits while deciding to participate in ecological behaviors such as maintaining production processes with low environmental impact, adequate waste management and the reduction of pollutants discharged into the environment, which gives added value to the benefit of the local producer for maintaining their healthy environment. Meanwhile, the consumer can maximize their usefulness through the purchase of products that cover their consumption needs, but also provide additional utility based on their ecological attributes, valued by this type of consumers who appreciate these attributes as health benefits or environmental safety. The truth is that organic and local products have been able to increase their diffusion thanks to the structures of the new media that allow rethinking the roles...
14
artículo
Publicado 2022
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Ecological and local markets emerge as an option where both producers and consumers can maximize their benefits while deciding to participate in ecological behaviors such as maintaining production processes with low environmental impact, adequate waste management and the reduction of pollutants discharged into the environment, which gives added value to the benefit of the local producer for maintaining their healthy environment. Meanwhile, the consumer can maximize their usefulness through the purchase of products that cover their consumption needs, but also provide additional utility based on their ecological attributes, valued by this type of consumers who appreciate these attributes as health benefits or environmental safety. The truth is that organic and local products have been able to increase their diffusion thanks to the structures of the new media that allow rethinking the roles...
15
tesis de grado
Publicado 2023
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This systematic literature review, prepared according to the PRISMA methodology, documents the trends in studies on the impact of social media influencers on consumer behavior in Ibero-America between 2010 and 2020. The bibliographic search with keywords was carried out in the EBSCO, Redalyc, and Scielo databases to guarantee the academic quality of the articles. Filters were applied to meet the eligibility criteria for selecting Spanish-language articles published during 2010-2020 and related to the research topic. A thorough two-stage review process of the articles was carried out before their final selection, which was systematized in an Excel table. The techniques of concept maps and summary sheets were applied to synthesize the information of the studies selected in an organized way. The articles chosen allowed systematizing the trends into four categories, which address the charact...
16
artículo
This article discusses the importance of ICTs in education based on their use in the teaching-learning process, recognizing that historically they have been applied for the benefit or detriment of humanity. It analyzes the production of information and knowledge in today's societies, from the perspective of non-professional informants found in virtual networks, as well as the responsibility of the academy in the generation of knowledge. It is recognized that, as consumers, we have a lack of skills to be able to choose the best information among all the possibilities presented in the network; in this problem also emerges the Dunning-Kruger syndrome that forces us to evaluate our competences before judging or prejudging a subject or discipline of knowledge. A call is made to address Educommunication as a strategy for the promotion of generational dialogue, between teachers and students, in...
17
artículo
This article discusses the importance of ICTs in education based on their use in the teaching-learning process, recognizing that historically they have been applied for the benefit or detriment of humanity. It analyzes the production of information and knowledge in today's societies, from the perspective of non-professional informants found in virtual networks, as well as the responsibility of the academy in the generation of knowledge. It is recognized that, as consumers, we have a lack of skills to be able to choose the best information among all the possibilities presented in the network; in this problem also emerges the Dunning-Kruger syndrome that forces us to evaluate our competences before judging or prejudging a subject or discipline of knowledge. A call is made to address Educommunication as a strategy for the promotion of generational dialogue, between teachers and students, in...
18
artículo
Publicado 2009
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The immersion in the so called "Information Society" indudes, nowadays, not only adults who are able to process the informarion they receive, to evaluare it, and before acting, distinguish berween good and bad, but also children who are more more consumers of a world called "Internet". For that reason, it is important to analyze and question rhe fact thar alrhough informario n rechno logy provides us wirh many opporruniries of growing, It can also become a dreadful tool if the existence of regulations necessary to protect our children from immment information they receive is not guaranteed. The objective of legislations has always been the research of the child’s best interest, the society of information must then try to be compatible to avoid clashing against this universally recognized Doctrine. The present article will analyze this ...
19
artículo
Publicado 2009
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The immersion in the so called "Information Society" indudes, nowadays, not only adults who are able to process the informarion they receive, to evaluare it, and before acting, distinguish berween good and bad, but also children who are more more consumers of a world called "Internet". For that reason, it is important to analyze and question rhe fact thar alrhough informario n rechno logy provides us wirh many opporruniries of growing, It can also become a dreadful tool if the existence of regulations necessary to protect our children from immment information they receive is not guaranteed. The objective of legislations has always been the research of the child’s best interest, the society of information must then try to be compatible to avoid clashing against this universally recognized Doctrine. The present article will analyze this ...
20
Publicado 2018
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El presente trabajo tuvo como objetivo principal: Identificar la relación entre la información que una marca país comunica como herramienta que fomenta en la decisión de viajar a un país de la región sudamericana del público objetivo. La metodología de estudio fue de carácter mixto: cualitativo mediante el empleo de entrevistas a un grupo de personas del público objetivo y expertos; y cuantitativo por medio de encuestas aplicadas a una muestra significativa. Los resultados principales mostraron que las personas utilizan con mayor frecuencia el medio online para la búsqueda de información y mencionaron también que sí han visto alguna vez alguna publicidad de alguna de las marcas país evaluadas en el presente estudio por medios masivos o alternativos. Mediante las percepciones que tienen sobre los países lograron identificar ciertos elementos de la comunicación del destino...
