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Infoentretenimiento, televisión peruana, violencia contra la mujer, difusión de emociones, detalles cruentos, importancia de la imagen.
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Infotainment, Peruvian television, violence against women, emotions broadcast, bloody details, importance of the image.
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https://purl.org/pe-repo/ocde/ford#5.08.00
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Advertainment
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Branded content
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Branded entertainment
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Comunicación digital
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artículo
Publicado 2022
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In the last decade, the use of fashion films as a strategic content in the fashion industry has acquired special relevance. The objectives of this research are aimed at framing fashion films within the framework of branded content and distinguishing their specific characteristics in the sector of luxury fashion brands, such as Louis Vuitton, Hermès, Burberry and Dior. To do this, a qualitative methodology is used to study the most representative fashion films of the selected brands through an aesthetic analysis and a diegetic analysis. The results of the research show that brands conceive fashion films as content marketing, advertainment and branded entertainment, with different aesthetic and narrative characteristics.
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artículo
Publicado 2014
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The article presents journalistic infotainment which is the combination of information and entertainment that gives priority to emotions. In Peru, the recurrent topic on television is violence against women. This type of news is widely presented on the media as the case of a cumbia dancer who was attacked by her partner – a singer. Since the leading roles were two members of the Peruvian showbiz, the matter was widely presented by newscasts and entertainment news programs. However, few weeks later the news was given diminished attention and another story came to fore. In the latter, a young woman was killed by her boyfriend after she participated in a TV show where she had earned money for exposing herpersonal problems. Finally, it is explained that in infotainment people become “popular” on the media, where bloody details...
3
artículo
Publicado 2014
Enlace
Enlace
The article presents journalistic infotainment which is the combination of information and entertainment that gives priority to emotions. In Peru, the recurrent topic on television is violence against women. This type of news is widely presented on the media as the case of a cumbia dancer who was attacked by her partner – a singer. Since the leading roles were two members of the Peruvian showbiz, the matter was widely presented by newscasts and entertainment news programs. However, few weeks later the news was given diminished attention and another story came to fore. In the latter, a young woman was killed by her boyfriend after she participated in a TV show where she had earned money for exposing herpersonal problems. Finally, it is explained that in infotainment people become “popular” on the media, where bloody details...
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artículo
Publicado 2023
Enlace
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The objective of the study is to determine the influence of the characteristics, type of use, content of interest, frequency of use and space where mobile devices are used on the communication behavior, such as oral expression, writing and non-verbal communication, of students. It presents a quasi-experimental design, with a sample of 60 students, distributed in two equal groups (experimental and control), to whom a Question Guide was applied, whose answers were analyzed with the ANOVA test and interpreted with data triangulation. The student interacts more with the Smartphone to call, chat on social networks, take photographs and videos, and play; Furthermore, the content of interest that they usually search for through their mobile device is entertainment and employment opportunities, with a prevalence of 29.76 hours per week. Whether it is at school, work, on the street, while traveli...
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tesis de grado
Publicado 2022
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La digitalización de la vida es propiciada por el acaparamiento del social media se presenta como un agente transformador de la manera en que se consume información. La evolución constante de las TIC's brinda al social media la posibilidad de ser usado en diferentes aspectos que pueden influir o guiar el proceso de formación de la opinión pública. En ese sentido, la investigación analiza el rol de Twitter en la formación de la opinión pública en universitarios millennials y centennials de la ciudad de Trujillo (Perú) entre los años 2020 y 2022. Para lograr los objetivos de la investigación se planteó un estudio de enfoque mixto, de alcance explicativo y diseño no experimental longitudinal, utilizando como técnicas a la encuesta, entrevistas y el análisis de contenidos. De esta forma, se recolectó información de los contenidos tendencia generados en Twitter a lo largo d...
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tesis de grado
Publicado 2021
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La presente investigación busca analizar el uso del lenguaje audiovisual del canal de YouTube Descocaos TV en la fidelización de sus seguidores, por ello, se ha utilizado el diseño de investigación no experimental y un enfoque cualitativo y cuantitativo. Así mismo, la población para el estudio estuvo conformada por 112 videos publicados por el canal de Descocaos TV desde el 2016 hasta julio del 2021, teniendo una muestra no probabilística, conformada por los 2 videos con mayor alcance por año del canal, siendo el total de la muestra 12 videos. Adicionalmente, se utilizó una muestra de 384 seguidores del total de suscriptores para evaluar la fidelización del canal. Los resultados obtenidos en esta investigación en base al análisis se ha determinado que, los videos de Descocaos TV cumplen con el uso del lenguaje audiovisual en un nivel alto. Así mismo, en base a la encuesta se...
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informe técnico
Publicado 2018
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RESUMEN Se ejecutó un proyecto de responsabilidad social el cual se denominó: “Mejoramiento de Fachada de la Escuelita Sabatina”, con el propósito de lograr un mejor ambiente de estudio en el AAHH “Las Torres de San Borja”, ubicado en el distrito de moche, Trujillo - Perú, con la finalidad de remodelar el actual centro de estudios con la limpieza de paredes, suelo, y muebles en general, además del pintado, pegado de material didáctico y entretenido que va ayudar a despertar el interés por aprender, con el propósito principal de generar en los niños motivación para asistir a cada una de sus clases semanalmente, además de tener como reto el implementar este lugar de estudio para su aprovechamiento al máximo en la educación, en el cual se utilizó diferentes tipos de herramientas tanto para el mantenimiento y mejoramiento del lugar, aparte de la convivencia con los niñ...
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artículo
The research is focused on the application of the "DIMAPA" Games, which are a set of dynamic, entertaining, motivating and guided activities, based on drawings, mandalas and words designed for the General and Applied Histology and Embryology course; being the main objective of the work to develop the selective attention of the students of Dentistry. This is an applied type investigation, with an explanatory level, an experimental study with a quasi-experimental design and a quantitative approach. The sample of the experimental group consisted of 13 students and the control by 11, on which the attention test d2 was applied; after which the “DIMAPA” games were applied to the experimental group in 30 learning sessions, distributed over 4 per week. After the intervention, the d2 attention test was applied again to our two formed groups and the data obtained was processed. In the analysis...
