Resumen:       La investigación científica que hemos realizado es básica, correlacional causal no experimental, los factores de estudio son dos Liderazgo de los directores y la calidad de la gestión. La población está conformada por 171 docentes, 18 trabajadores administrativos y 5 directivos y la muestra estuvo conformada por 94 entre docentes, directivos y administrativos para recoger la información sobre las dos variables planteadas en las cinco instituciones educativas públicas de nivel primario, pertenecientes al cuarto sector del Distrito de Villa María del Triunfo. El diseño de la investigación es transeccional, correlacional, causal. Bivariada transversal.       1 Mestrista en Educación con mención en Gestión de la Educación en la Universidad Nacional Mayor de San Marcos. 2 Dra. en Biología. Dra. (c) en Educación. Dra. (c) en Sociolo...

This article analyzes the impact on corporate image as a product of the inclusion of members of the lesbian, gay, bisexual and transgender (LGBT) community in a group of retail stores in Peru. Through a mixed methodology, it was sought to determine what are the perceptions of customers when seeing or interacting with people from these communities when visiting specialized clothing stores; and what is the influence of this interaction in the formation of the corporate image of these commercial establishments. Faced with discrimination in work spaces due to the sexual orientation of their workers and the absence of public policies in favor of LGBT communities, this study shows that non-inclusion is based on prejudices or stereotypes that lead to negative direct consequences and that, communicationally, not there is damage to the corporate image of companies in the public with which it inte...