Sports marketing and its relationship in the value creation for the customers of Sport Center, Trujillo, 2019

Descripción del Articulo

El texto completo de este trabajo no está disponible en el Repositorio Académico UPN por restricciones de la casa editorial donde ha sido publicado.
Detalles Bibliográficos
Autores: Albán Bartra, Carlos, Alcántara Sánchez, Dalia, Sagástegui Cruz, Julia
Formato: objeto de conferencia
Fecha de Publicación:2021
Institución:Universidad Privada del Norte
Repositorio:UPN-Institucional
Lenguaje:inglés
OAI Identifier:oai:repositorio.upn.edu.pe:11537/27182
Enlace del recurso:https://hdl.handle.net/11537/27182
https://doi.org/10.1007/978-3-030-68083-1_3
Nivel de acceso:acceso abierto
Materia:Marketing
Deportes
Relaciones con los clientes
https://purl.org/pe-repo/ocde/ford#5.02.04
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dc.title.es_PE.fl_str_mv Sports marketing and its relationship in the value creation for the customers of Sport Center, Trujillo, 2019
title Sports marketing and its relationship in the value creation for the customers of Sport Center, Trujillo, 2019
spellingShingle Sports marketing and its relationship in the value creation for the customers of Sport Center, Trujillo, 2019
Albán Bartra, Carlos
Marketing
Deportes
Relaciones con los clientes
https://purl.org/pe-repo/ocde/ford#5.02.04
title_short Sports marketing and its relationship in the value creation for the customers of Sport Center, Trujillo, 2019
title_full Sports marketing and its relationship in the value creation for the customers of Sport Center, Trujillo, 2019
title_fullStr Sports marketing and its relationship in the value creation for the customers of Sport Center, Trujillo, 2019
title_full_unstemmed Sports marketing and its relationship in the value creation for the customers of Sport Center, Trujillo, 2019
title_sort Sports marketing and its relationship in the value creation for the customers of Sport Center, Trujillo, 2019
author Albán Bartra, Carlos
author_facet Albán Bartra, Carlos
Alcántara Sánchez, Dalia
Sagástegui Cruz, Julia
author_role author
author2 Alcántara Sánchez, Dalia
Sagástegui Cruz, Julia
author2_role author
author
dc.contributor.author.fl_str_mv Albán Bartra, Carlos
Alcántara Sánchez, Dalia
Sagástegui Cruz, Julia
dc.subject.es_PE.fl_str_mv Marketing
Deportes
Relaciones con los clientes
topic Marketing
Deportes
Relaciones con los clientes
https://purl.org/pe-repo/ocde/ford#5.02.04
dc.subject.ocde.es_PE.fl_str_mv https://purl.org/pe-repo/ocde/ford#5.02.04
description El texto completo de este trabajo no está disponible en el Repositorio Académico UPN por restricciones de la casa editorial donde ha sido publicado.
publishDate 2021
dc.date.accessioned.none.fl_str_mv 2021-07-13T21:36:18Z
dc.date.available.none.fl_str_mv 2021-07-13T21:36:18Z
dc.date.issued.fl_str_mv 2021-03-20
dc.type.es_PE.fl_str_mv info:eu-repo/semantics/conferenceObject
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dc.identifier.citation.es_PE.fl_str_mv Albán, C., Alcántara, D., & Sagástegui, J. (2021). Sports marketing and its relationship in the value creation for the customers of Sport Center, Trujillo, 2019. Artificial Intelligence, Computer and Software Engineering Advances. Advances in Intelligent Systems and Computing, 1327, 29-41. https://doi.org/10.1007/978-3-030-68083-1_3
dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/11537/27182
dc.identifier.journal.es_PE.fl_str_mv Artificial Intelligence, Computer and Software Engineering Advances
dc.identifier.doi.none.fl_str_mv https://doi.org/10.1007/978-3-030-68083-1_3
identifier_str_mv Albán, C., Alcántara, D., & Sagástegui, J. (2021). Sports marketing and its relationship in the value creation for the customers of Sport Center, Trujillo, 2019. Artificial Intelligence, Computer and Software Engineering Advances. Advances in Intelligent Systems and Computing, 1327, 29-41. https://doi.org/10.1007/978-3-030-68083-1_3
Artificial Intelligence, Computer and Software Engineering Advances
url https://hdl.handle.net/11537/27182
https://doi.org/10.1007/978-3-030-68083-1_3
dc.language.iso.es_PE.fl_str_mv eng
language eng
dc.rights.es_PE.fl_str_mv info:eu-repo/semantics/openAccess
dc.rights.*.fl_str_mv Atribución-NoComercial-CompartirIgual 3.0 Estados Unidos de América
dc.rights.uri.*.fl_str_mv https://creativecommons.org/licenses/by-nc-sa/3.0/us/
eu_rights_str_mv openAccess
rights_invalid_str_mv Atribución-NoComercial-CompartirIgual 3.0 Estados Unidos de América
https://creativecommons.org/licenses/by-nc-sa/3.0/us/
dc.format.es_PE.fl_str_mv application/pdf
dc.publisher.es_PE.fl_str_mv Springer
dc.publisher.country.es_PE.fl_str_mv CH
dc.source.es_PE.fl_str_mv Universidad Privada del Norte
Repositorio Institucional - UPN
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spelling Albán Bartra, CarlosAlcántara Sánchez, DaliaSagástegui Cruz, Julia2021-07-13T21:36:18Z2021-07-13T21:36:18Z2021-03-20Albán, C., Alcántara, D., & Sagástegui, J. (2021). Sports marketing and its relationship in the value creation for the customers of Sport Center, Trujillo, 2019. Artificial Intelligence, Computer and Software Engineering Advances. Advances in Intelligent Systems and Computing, 1327, 29-41. https://doi.org/10.1007/978-3-030-68083-1_3https://hdl.handle.net/11537/27182Artificial Intelligence, Computer and Software Engineering Advanceshttps://doi.org/10.1007/978-3-030-68083-1_3El texto completo de este trabajo no está disponible en el Repositorio Académico UPN por restricciones de la casa editorial donde ha sido publicado.ABSTRACT In the company Sport Center, Trujillo, weaknesses in sports marketing strategies are distinguished in relation to the customer value creation since the media they use to promote their products are normally no longer used by customers. Therefore, this research aims to analyze the relationship between sports marketing and value creation for customers of Sport Center, Trujillo. The design of this research is non-experimental, correlational, and cross-sectional. To obtain the data, instruments such as a questionnaire were used, which was processed using software to measure the reliability value. For sports marketing, a value of 0.875 was achieved, showing a considerably high reliability; for value creation, a value of 0.808 was achieved, with a high reliability. Similarly, the relationship between sports marketing and customer value creation was analyzed, where a value of 0.791 was achieved, indicating a high positive correlation. The research results showed that sports marketing strategies have a high impact on customer value creation because they influence their purchase decision. However, it is important to bet on generating new alliances and implementing new strategies to attract and retain new customers.Trujillo El Molinoapplication/pdfengSpringerCHinfo:eu-repo/semantics/openAccessAtribución-NoComercial-CompartirIgual 3.0 Estados Unidos de Américahttps://creativecommons.org/licenses/by-nc-sa/3.0/us/Universidad Privada del NorteRepositorio Institucional - UPNreponame:UPN-Institucionalinstname:Universidad Privada del Norteinstacron:UPNMarketingDeportesRelaciones con los clienteshttps://purl.org/pe-repo/ocde/ford#5.02.04Sports marketing and its relationship in the value creation for the customers of Sport Center, Trujillo, 2019info:eu-repo/semantics/conferenceObjectCC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-81037https://repositorio.upn.edu.pe/bitstream/11537/27182/1/license_rdf80294ba9ff4c5b4f07812ee200fbc42fMD51LICENSElicense.txtlicense.txttext/plain; charset=utf-81748https://repositorio.upn.edu.pe/bitstream/11537/27182/2/license.txt8a4605be74aa9ea9d79846c1fba20a33MD5211537/27182oai:repositorio.upn.edu.pe:11537/271822021-07-13 16:36:23.931Repositorio Institucional UPNjordan.rivero@upn.edu.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Sports marketing and its relationship in the value creation for the customers of Sport Center, Trujillo, 2019
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