Gaston Acurio: business model innovation and creation of a Peruvian gastronomic brand

Descripción del Articulo

El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.
Detalles Bibliográficos
Autores: Ontaneda, Elizabeth, Quiroga, Guillermo
Formato: artículo
Fecha de Publicación:2020
Institución:Universidad Peruana de Ciencias Aplicadas
Repositorio:UPC-Institucional
Lenguaje:inglés
OAI Identifier:oai:repositorioacademico.upc.edu.pe:10757/656457
Enlace del recurso:http://hdl.handle.net/10757/656457
Nivel de acceso:acceso embargado
Materia:Brand management/equity
Food marketing
Hospitality industry
International branding
International business
Strategy
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dc.title.en_US.fl_str_mv Gaston Acurio: business model innovation and creation of a Peruvian gastronomic brand
title Gaston Acurio: business model innovation and creation of a Peruvian gastronomic brand
spellingShingle Gaston Acurio: business model innovation and creation of a Peruvian gastronomic brand
Ontaneda, Elizabeth
Brand management/equity
Food marketing
Hospitality industry
International branding
International business
Strategy
title_short Gaston Acurio: business model innovation and creation of a Peruvian gastronomic brand
title_full Gaston Acurio: business model innovation and creation of a Peruvian gastronomic brand
title_fullStr Gaston Acurio: business model innovation and creation of a Peruvian gastronomic brand
title_full_unstemmed Gaston Acurio: business model innovation and creation of a Peruvian gastronomic brand
title_sort Gaston Acurio: business model innovation and creation of a Peruvian gastronomic brand
author Ontaneda, Elizabeth
author_facet Ontaneda, Elizabeth
Quiroga, Guillermo
author_role author
author2 Quiroga, Guillermo
author2_role author
dc.contributor.author.fl_str_mv Ontaneda, Elizabeth
Quiroga, Guillermo
dc.subject.en_US.fl_str_mv Brand management/equity
Food marketing
Hospitality industry
International branding
International business
Strategy
topic Brand management/equity
Food marketing
Hospitality industry
International branding
International business
Strategy
description El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.
publishDate 2020
dc.date.accessioned.none.fl_str_mv 2021-06-10T17:03:38Z
dc.date.available.none.fl_str_mv 2021-06-10T17:03:38Z
dc.date.issued.fl_str_mv 2020-05-07
dc.type.en_US.fl_str_mv info:eu-repo/semantics/article
dc.type.other.es_PE.fl_str_mv Articulo científico
format article
dc.identifier.doi.none.fl_str_mv 10.1108/EEMCS-01-2020-0014
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10757/656457
dc.identifier.eissn.none.fl_str_mv 20450621
dc.identifier.journal.en_US.fl_str_mv Emerald Emerging Markets Case Studies
dc.identifier.eid.none.fl_str_mv 2-s2.0-85084510326
dc.identifier.scopusid.none.fl_str_mv SCOPUS_ID:85084510326
identifier_str_mv 10.1108/EEMCS-01-2020-0014
20450621
Emerald Emerging Markets Case Studies
2-s2.0-85084510326
SCOPUS_ID:85084510326
url http://hdl.handle.net/10757/656457
dc.language.iso.en_US.fl_str_mv eng
language eng
dc.rights.en_US.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.en_US.fl_str_mv application/html
dc.publisher.en_US.fl_str_mv Emerald Group Publishing Ltd.
dc.source.none.fl_str_mv reponame:UPC-Institucional
instname:Universidad Peruana de Ciencias Aplicadas
instacron:UPC
instname_str Universidad Peruana de Ciencias Aplicadas
instacron_str UPC
institution UPC
reponame_str UPC-Institucional
collection UPC-Institucional
dc.source.journaltitle.none.fl_str_mv Emerald Emerging Markets Case Studies
dc.source.volume.none.fl_str_mv 10
dc.source.issue.none.fl_str_mv 1
dc.source.beginpage.none.fl_str_mv 1
dc.source.endpage.none.fl_str_mv 14
bitstream.url.fl_str_mv https://repositorioacademico.upc.edu.pe/bitstream/10757/656457/1/license.txt
bitstream.checksum.fl_str_mv 8a4605be74aa9ea9d79846c1fba20a33
bitstream.checksumAlgorithm.fl_str_mv MD5
repository.name.fl_str_mv Repositorio académico upc
repository.mail.fl_str_mv upc@openrepository.com
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spelling 805b7c2cc2fe5a86e36a0abf4ca7ed67500e33dec2867067e9966815bc31112fdce500Ontaneda, ElizabethQuiroga, Guillermo2021-06-10T17:03:38Z2021-06-10T17:03:38Z2020-05-0710.1108/EEMCS-01-2020-0014http://hdl.handle.net/10757/65645720450621Emerald Emerging Markets Case Studies2-s2.0-85084510326SCOPUS_ID:85084510326El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.Learning outcomes: Identify the types of innovation that Gastón Acurio’s proposal has created. Understand the key strategies developed to grown and consolidate Peruvian food as a category internationally and as part of Acurio’s business. Identify elements of the business model using the business model canvas. Explain how elements of a business model are related, reinforce each other and drive results. Evaluate strengths, opportunities, weaknesses and threats to a business model. Analyze changes to the model that can capitalize upon or mitigate these factors based on evidence. Case overview/synopsis: Gastón Acurio is a successful Peruvian chef and restauranteur who was key in shaping the country’s gastronomic industry. His innovative business model distinguished him from other Peruvian restauranteurs and allowed him to grow and take advantage of opportunities in Peru and internationally. His success and growth attracted US$52m in investment funding. However, his model’s challenges surfaced during a difficult restaurant launch exacerbated by a harsh review in the New York Times. Students must identify and analyze the key elements of Acurio’s business model to evaluate and propose changes to better take advantage of its strengths and opportunities, as well as to mitigate weaknesses and threats. Complexity academic level: Master’s or MBA. Supplementary materials: Teaching Notes are available for educators only. Subject code: CSS 12: Tourism and hospitality.application/htmlengEmerald Group Publishing Ltd.info:eu-repo/semantics/embargoedAccessBrand management/equityFood marketingHospitality industryInternational brandingInternational businessStrategyGaston Acurio: business model innovation and creation of a Peruvian gastronomic brandinfo:eu-repo/semantics/articleArticulo científicoEmerald Emerging Markets Case Studies101114reponame:UPC-Institucionalinstname:Universidad Peruana de Ciencias Aplicadasinstacron:UPCLICENSElicense.txtlicense.txttext/plain; charset=utf-81748https://repositorioacademico.upc.edu.pe/bitstream/10757/656457/1/license.txt8a4605be74aa9ea9d79846c1fba20a33MD51false10757/656457oai:repositorioacademico.upc.edu.pe:10757/6564572022-10-20 13:18:46.98Repositorio académico upcupc@openrepository.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Gaston Acurio: business model innovation and creation of a Peruvian gastronomic brand
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