Events Marketing and Sales - HO140 - 202102

• Autor: Bravo Contreras, Herbert Luis
• Formato: informe técnico
• Fecha de Publicación: 2021
• Institución: Universidad Peruana de Ciencias Aplicadas
• Repositorio: UPC-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorioacademico.upc.edu.pe:10757/663873
• Enlace del recurso: http://hdl.handle.net/10757/663873
• Nivel de acceso: acceso abierto
• Materia: HO140

Description: The Event Marketing and Sales course is part of the courses for the minor in Events of the School of Hospitality and Tourism Administration, is an elective course of a theoretical-practical nature and aimed at eighth-term students. The course offers the students the marketing techniques and procedures for the design, planning, organization for research of target audience focus on events. Purpose: The quick growth and development of the event industry produces a great contribution to the hospitality world. This is why the course is focused on allowing students to master different communication, marketing and sales tools to create and develop events successfully. Formulate tourism development plans based in information and industry data.