Events Marketing and Sales - HO140 - 202102

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Description: The Event Marketing and Sales course is part of the courses for the minor in Events of the School of Hospitality and Tourism Administration, is an elective course of a theoretical-practical nature and aimed at eighth-term students. The course offers the students the marketing techniques...

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Detalles Bibliográficos
Autor: Bravo Contreras, Herbert Luis
Formato: informe técnico
Fecha de Publicación:2021
Institución:Universidad Peruana de Ciencias Aplicadas
Repositorio:UPC-Institucional
Lenguaje:español
OAI Identifier:oai:repositorioacademico.upc.edu.pe:10757/663873
Enlace del recurso:http://hdl.handle.net/10757/663873
Nivel de acceso:acceso abierto
Materia:HO140
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spelling 36b98acff23ab2f5bb5c032b3894fb6bBravo Contreras, Herbert Luis2022-11-14T22:40:28Z2022-11-14T22:40:28Z2021-08http://hdl.handle.net/10757/663873Description: The Event Marketing and Sales course is part of the courses for the minor in Events of the School of Hospitality and Tourism Administration, is an elective course of a theoretical-practical nature and aimed at eighth-term students. The course offers the students the marketing techniques and procedures for the design, planning, organization for research of target audience focus on events. Purpose: The quick growth and development of the event industry produces a great contribution to the hospitality world. This is why the course is focused on allowing students to master different communication, marketing and sales tools to create and develop events successfully. Formulate tourism development plans based in information and industry data.application/pdfspaUniversidad Peruana de Ciencias Aplicadas (UPC)info:eu-repo/semantics/openAccessUniversidad Peruana de Ciencias Aplicadas (UPC)Repositorio Académico - UPCreponame:UPC-Institucionalinstname:Universidad Peruana de Ciencias Aplicadasinstacron:UPCHO140Events Marketing and Sales - HO140 - 202102info:eu-repo/semantics/report2022-11-14T22:40:28ZTHUMBNAILHO140_Events_Marketing_and_Sales_202102.pdf.jpgHO140_Events_Marketing_and_Sales_202102.pdf.jpgGenerated Thumbnailimage/jpeg48943https://repositorioacademico.upc.edu.pe/bitstream/10757/663873/3/HO140_Events_Marketing_and_Sales_202102.pdf.jpg3e5984372393bea3c3838af2d130ad77MD53falseTEXTHO140_Events_Marketing_and_Sales_202102.pdf.txtHO140_Events_Marketing_and_Sales_202102.pdf.txtExtracted texttext/plain9960https://repositorioacademico.upc.edu.pe/bitstream/10757/663873/2/HO140_Events_Marketing_and_Sales_202102.pdf.txtdd40c6ca370457b6f391706059051c94MD52falseORIGINALHO140_Events_Marketing_and_Sales_202102.pdfapplication/pdf14604https://repositorioacademico.upc.edu.pe/bitstream/10757/663873/1/HO140_Events_Marketing_and_Sales_202102.pdf59f1e5e5b73d7f00cb8eb226997c1535MD51true10757/663873oai:repositorioacademico.upc.edu.pe:10757/6638732022-11-15 04:30:13.208Repositorio académico upcupc@openrepository.com
dc.title.none.fl_str_mv Events Marketing and Sales - HO140 - 202102
title Events Marketing and Sales - HO140 - 202102
spellingShingle Events Marketing and Sales - HO140 - 202102
Bravo Contreras, Herbert Luis
HO140
title_short Events Marketing and Sales - HO140 - 202102
title_full Events Marketing and Sales - HO140 - 202102
title_fullStr Events Marketing and Sales - HO140 - 202102
title_full_unstemmed Events Marketing and Sales - HO140 - 202102
title_sort Events Marketing and Sales - HO140 - 202102
author Bravo Contreras, Herbert Luis
author_facet Bravo Contreras, Herbert Luis
author_role author
dc.contributor.author.fl_str_mv Bravo Contreras, Herbert Luis
dc.subject.none.fl_str_mv HO140
topic HO140
description Description: The Event Marketing and Sales course is part of the courses for the minor in Events of the School of Hospitality and Tourism Administration, is an elective course of a theoretical-practical nature and aimed at eighth-term students. The course offers the students the marketing techniques and procedures for the design, planning, organization for research of target audience focus on events. Purpose: The quick growth and development of the event industry produces a great contribution to the hospitality world. This is why the course is focused on allowing students to master different communication, marketing and sales tools to create and develop events successfully. Formulate tourism development plans based in information and industry data.
publishDate 2021
dc.date.accessioned.none.fl_str_mv 2022-11-14T22:40:28Z
dc.date.available.none.fl_str_mv 2022-11-14T22:40:28Z
dc.date.issued.fl_str_mv 2021-08
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dc.publisher.es_PE.fl_str_mv Universidad Peruana de Ciencias Aplicadas (UPC)
dc.source.es_PE.fl_str_mv Universidad Peruana de Ciencias Aplicadas (UPC)
Repositorio Académico - UPC
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Events Marketing and Sales - HO140 - 202102
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