Factores limitantes en las exportaciones de arándanos al mercado estadounidense y la percepción de los empresarios en la Región de La Libertad

• Autores: Martínez Herrera, Juan Carlos, Suarez Lazo, Katherine Fiorella Acella
• Formato: tesis de grado
• Fecha de Publicación: 2018
• Institución: Universidad Tecnológica del Perú
• Repositorio: UTP-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.utp.edu.pe:20.500.12867/2990
• Enlace del recurso: https://hdl.handle.net/20.500.12867/2990
• Nivel de acceso: acceso abierto
• Materia: Comercio de frutas; Exportaciones; Percepción; Empresarios; https://purl.org/pe-repo/ocde/ford#5.02.04

The contemporary commitment of inquiry had as equitable to dispose the elements that the main points of blueberry exports in the region of La Libertad towards the American business, also the perception that entrepreneurs have before this juncture, the cultivation of blueberries is growing in Peru and constitutes an important business opportunity, due to international demand; especially in the United States of America, where its production is not enough to cover the demand of its consumers. The research corresponds to the applied type, non-experimental design and with a quantitative approach. The population was conformed by the companies that have the activity of blueberries, the sample was represented by 30 businessmen. The sagacity made to collect the assertion was the inquisition, the rigging: the interrogation that was fully validated. As a usual consummation it was demonstrated that there is a direct parallelism between the limiting elements in the exports of blueberries to the American business with the discernment of the businessmen in the Demarcation of La Libertad.