Plan de negocio destinado a la producción de snacks de frutos deshidratados para generar valor en la comercialización de frutas en la ciudad de Trujillo, Región la Libertad

• Autores: Caceda Capristan, Susan Catherine, Gonzalez Barbaran, Sofía Lorena
• Formato: tesis de grado
• Fecha de Publicación: 2017
• Institución: Universidad Nacional de Trujillo
• Repositorio: UNITRU-Tesis
• Lenguaje: español
• OAI Identifier: oai:dspace.unitru.edu.pe:20.500.14414/8878
• Enlace del recurso: https://hdl.handle.net/20.500.14414/8878
• Nivel de acceso: acceso abierto
• Materia: Plan de negocios

Frutisnack is an idea to develope a business for snacks production made of natural dehydrated fruits and selling them. The idea is based on eating healthy foods in a practical way. The general aspect are consolidated through the business proposal and the research problem, describing the factor that have influence in the project‟s developed and execution, using business modeling tools like the nine Canvas boards for the development of new business and know our target market, acceptance level of the new product and the purchase intent of the consumers. Is described the plant‟s location and distribution that most accommodates to the type and magnitude of the business, by last is done the projection of the economic and financial cash flow, the calculation and analysis of economic indicators, those that stablish if the proposal implementation is profitable. The results achieved were the following mentionated: Get an investment of S/. 348,134.56 during the period 0 (zero), whereby generated a NPV Financial of S/. 343,725.97 which means the amount of the cash flows brought the year 0 (zero), a IRR (Internal Rate of Return) of 76.03% and a payback period of investment of 2.26 years (27 months), which means the investment will be recovered in 27 months after the beginning of the business.