Estrategias de marketing para aumentar el posicionamiento de la empresa “La Beta Computer” en el distrito de Trujillo 2019

• Autor: Guerrero Terrones, Lenin
• Formato: tesis de grado
• Fecha de Publicación: 2019
• Institución: Universidad Nacional de Trujillo
• Repositorio: UNITRU-Tesis
• Lenguaje: español
• OAI Identifier: oai:dspace.unitru.edu.pe:20.500.14414/18038
• Enlace del recurso: https://hdl.handle.net/20.500.14414/18038
• Nivel de acceso: acceso abierto
• Materia: Estrategias de marketing; Posicionamiento; La beta computer

The present work was carried out in order to know the most appropriate marketing strategies to increase the positioning of "La Beta Computer". The problem was: How do marketing strategies increase the positioning of Trujillo's “La Beta Computer” during 2019?; For which we propose the hypothesis: Marketing strategies increase the positioning of "La Beta Computer", in Trujillo, 2019. Likewise, the general objective was: To know the most appropriate marketing strategies that will increase the positioning of "La Beta Computer” in Trujillo, 2019. The Descriptive and Explanatory research design was used. The population is the students who study at the company. An interview applied to the administrator of the company and a survey carried out with its 37 students were applied as techniques. In addition, it was determined that the company has a low level of positioning; For this reason, it is seeking to increase it through the implementation of marketing strategies such as: considering other advertising options, such as the written press or radio, BTL advertising, distributing flyers in areas where there is a greater concentration of people; rent advertising space on signs or panels located on public roads, etc.