The present work was carried out in order to know the most appropriate marketing strategies to increase the positioning of "La Beta Computer". The problem was: How do marketing strategies increase the positioning of Trujillo's “La Beta Computer” during 2019?; For which we propose the hypothesis: Marketing strategies increase the positioning of "La Beta Computer", in Trujillo, 2019. Likewise, the general objective was: To know the most appropriate marketing strategies that will increase the positioning of "La Beta Computer” in Trujillo, 2019. The Descriptive and Explanatory research design was used. The population is the students who study at the company. An interview applied to the administrator of the company and a survey carried out with its 37 students were applied as techniques. In addition, it was determined that the company has a low level of positioning; For this reason, it ...