Nivel de atención a los clientes y propuesta de mejora en la Caja Trujillo en la ciudad de Huamachuco, periodo 2014 - 2018

• Autor: Romero Chávez, Viviana Olinda
• Formato: tesis de grado
• Fecha de Publicación: 2019
• Institución: Universidad Nacional de Trujillo
• Repositorio: UNITRU-Tesis
• Lenguaje: español
• OAI Identifier: oai:dspace.unitru.edu.pe:20.500.14414/15171
• Enlace del recurso: https://hdl.handle.net/20.500.14414/15171
• Nivel de acceso: acceso abierto
• Materia: Atención al cliente; Calidad de servicio; Propuestas de atención

The following job sufficiency report aims to make a proposal to improve the customer service of the Trujillo Caja Huamachuco headquarters to increase the level of customer satisfaction .; The main problem is the low level of customer satisfaction at Caja Trujillo Huamachuco headquarters is a vital factor since any error in customer service would result in a complaint and therefore a dissatisfied customer who will transmit this discomfort to others potential customers. To increase customer satisfaction, a service must be provided above the quality expected by users, who can choose among other entities that meet their expectations. I reach the following conclusions the present study to the company Caja Trujillo Huamachuco headquarters is that it does not provide good satisfaction to customers, because it does not give them good attention, information, a good future promise and added value. That is why they do not allow loyalty to their profitable customers. Strategies were designed that allow us to improve the relationships between clients and the institution in order to obtain benefits for both the partners and the institution. Among the main strategies that were taken into account are the following: Customer service. After sales Promotions and incentives. Advertising. Innovation of products and services. Communication. Human Resources.