Influencia del marketing en la publicidad de comunicación de los servicios educativos universitarios de la UNAP, Iquitos-2019

• Autor: Massari Repetto, Renzo Enrique
• Formato: tesis de maestría
• Fecha de Publicación: 2022
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/9133
• Enlace del recurso: https://hdl.handle.net/20.500.12737/9133
• Nivel de acceso: acceso abierto
• Materia: Marketing; Publicidad; Servicio universitario; Comunicación; https://purl.org/pe-repo/ocde/ford#5.02.04

The thesis determined as the main objective to identify the influence of marketing in the communication advertising of the university educational services of UNAP, Iquitos-2019, in addition, I opted for the type of applied study, descriptive - correlational level, experimental design, since I take 180 students were the study population, the collection of information was used as a technique for the survey, as an instrument for the questionnaire. Where, the research concludes that the marketing of educational services is regular, in the same way it happens with communication advertising, which obtained a regular result, due to the fact that there are weak factors that must be taken into account and improved. Concluding that there is a significant relationship between marketing and communication advertising; where Spearman's Rho was used with a correlation coefficient of 0.760 (considerable positive) and a sig. (bilateral) of 0.000, likewise a coefficient of 0.690 - considerable positive was determined for the dimensions of advertising media; for the characteristics dimension, a coefficient of 0.591 - is positive on average; for advertising language a coefficient of 0.645 - considerable positive, finally, advertising effectiveness a coefficient of 0.631 - considerable positive, all of them are significantly related to marketing.