Proceso de innovación y desarrollo de productos en las MYPES

• Autor: Lozano Rocha, Claudia Patricia
• Formato: tesis doctoral
• Fecha de Publicación: 2025
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/12106
• Enlace del recurso: https://hdl.handle.net/20.500.12737/12106
• Nivel de acceso: acceso abierto
• Materia: Innovaciones industriales; Desarrollo de productos; Comercialización; Microempresas; Empresas pequeñas; https://purl.org/pe-repo/ocde/ford#5.02.04

The purpose of this research was to determine the influence of the innovation process on product development in MSEs, Opting for a basic study, descriptive correlational level and non-experimental cross-sectional design, the sample consisted of 100 entrepreneurs for the survey conducted with a questionnaire for data collection. The findings show that the innovation process is high (65%); product development is also rated as high (65%); therefore, it is determined that the variables have a significance of p=0.000. Likewise, the dimension level, driver, direction, origin and locus have a significance of p=0.000, these dimensions have a positive and significant influence on product development.