ORGANIZATIONAL ASSOCIATIVITY AND ITS IMPACT ON COCOA MARKETING IN THE COCOA COOPERATIVES OF ALTO HUALLAGA 2022

• Autor: Zavala Solórzano, Jorge Luis
• Formato: artículo
• Fecha de Publicación: 2023
• Institución: Universidad Nacional Autónoma Altoandina de Tarma
• Repositorio: UNAAT-Advances
• Lenguaje: español
• OAI Identifier: oai:revistas.unaat.edu.pe:article/52
• Enlace del recurso: https://revistas.unaat.edu.pe/index.php/RU/article/view/52
• Nivel de acceso: acceso abierto
• Materia: Asociatividad; Organización; Comercialización del cacao; Liderazgo asociativo; Associativity; Organization; Cocoa marketing

Objective: To establish the existing incidence between organizational associativity and cocoa commercialization in the cocoa cooperatives of Alto Huallaga. Methodology: A correlational research method was used in which information was collected by administering a validated random selection survey to 100 cooperative members in Alto Huallaga. Results: Revealed a strong connection between organizational associativity and commercialization (r = 0.844, p < 0.05). In addition, a strong relationship was found between associative leadership and commercialization (r = 0.784, p < 0.05). A substantial and statistically significant correlation was also observed between membership and marketability (r = 0.819, p < 0.05). Conclusion: To achieve growth in cocoa marketing, it is essential to strengthen associativity. This implies the development of both the associative leadership and the capacities of the associates.