Valor percibido y lealtad del consumidor de productos saludables en el mercado peruano, Lima 2021

• Autores: Cisneros Sandoval, Wendy Elizabeth, Sandoval Castro, Jocabed
• Formato: tesis de maestría
• Fecha de Publicación: 2021
• Institución: Universidad Peruana Unión
• Repositorio: UPEU-Tesis
• Lenguaje: inglés
• OAI Identifier: oai:repositorio.upeu.edu.pe:20.500.12840/4759
• Enlace del recurso: http://repositorio.upeu.edu.pe/handle/20.500.12840/4759
• Nivel de acceso: acceso abierto
• Materia: Perceived value; Loyalty; Healthy products; Net Promoter Score; http://purl.org/pe-repo/ocde/ford#5.02.04

The study aims to know the relationship between perceived value and consumer loyalty to healthy products. A cross-sectional correlational study was carried out through the questionnaire applied to 417 consumers, the results show that there is a significant relationship between the study variables; Likewise, it was identified that the consumers of the company under study present the highest percentage of perceived value at a medium level, followed by the low level and finally the lowest percentage shows a high level of perceived value; Likewise, according to the type of customers, the highest percentage are promoters and the lowest corresponds to detractor consumers. In this sense, it is recommended to strengthen the functions of marketing.