Virtual Store of Personalized Sale for Footwear in the SME sector

• Autores: Condor Quispe, Luis Enrique, Rojas Estrada, Joseph Raul, Cardenas Aquino, Franz Eduardo, Platero Morejon, Iralmy Yipsy, Lazo Álvarez, Edson Raúl
• Formato: tesis de grado
• Fecha de Publicación: 2024
• Institución: Universidad Continental
• Repositorio: CONTINENTAL-Institucional
• Lenguaje: inglés
• OAI Identifier: oai:repositorio.continental.edu.pe:20.500.12394/14747
• Enlace del recurso: https://hdl.handle.net/20.500.12394/14747; https://doi.org/10.1145/3603955.3603997
• Nivel de acceso: acceso abierto
• Materia: Comercio electrónico; Aplicaciones web; Compras; https://purl.org/pe-repo/ocde/ford#2.02.04

The footwear industry around the world presents a remarkable dig- ital transformation so as not to lose competitiveness in the market, more and more people are immersed in the purchase of footwear vir- tually. The study focused on designing a new shopping experience through footwear customization, which provided new practices. Having a qualitative-analytical method, where a survey was de- veloped, finding customer satisfaction results, as well as the agile method of application software oriented in business design for footwear, where an e-commerce store called "CustShoes" was devel- oped that allows the user to experience the purchase of personalized shoes in real time making changes such as: size, colors, material, text, etc. In this way the customer can buy a customized product that arrives at home satisfying their needs.