Plan de comunicación interna para la empresa Sol y Luna Esencias Vitales

• Autor: Cervantes Benavides, Maria Pía
• Formato: tesis de grado
• Fecha de Publicación: 2022
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/17504
• Enlace del recurso: https://hdl.handle.net/20.500.12724/17504
• Nivel de acceso: acceso abierto
• Materia: Business communication; Comunicación empresarial; https://purl.org/pe-repo/ocde/ford#5.08.00

Sol y Luna Esencias Vitales, is a leading peruvian brand in the beauty and body care industry with 16 years in the market, successfully positioning itself in the minds of its target audience as a local Lovemark, and having today as direct competition two recognized brands such as Bath a Body Works and Natura. Given the imminent growth of the aforementioned organization, and after having carried out the corresponding baseline analysis, where it was found that there are no solid communication efforts -a responsible area, tools, or processes- specifically designed to work on what, at this point is not a luxury but a visible need, we propose the implementation of a communication plan towards the internal front, seeking to achieve, within the framework of current trends and the current situation, to establish a solid corporate culture that will sustain the company's growth over time. Which means, to transform, reinforce and relaunch the organizational culture to all its collaborators, in order to increase their level of motivation and commitment based on the Lovemark concept, but this time from the door inwards.