Plan de marketing de la empresa Inversiones Cappuccetto S.A.C.

• Autor: Bandenay Bellina, Diego
• Formato: tesis de grado
• Fecha de Publicación: 2023
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/18184
• Enlace del recurso: https://hdl.handle.net/20.500.12724/18184
• Nivel de acceso: acceso abierto
• Materia: Trademarks; Coffee; Marketing plan; Marcas comerciales; Café; Plan de marketing; https://purl.org/pe-repo/ocde/ford#5.02.04

The present work called "Marketing Plan of the company Investments Cappuccetto S.A.C.", aims to determine those necessary actions required to develop the marketing area of this company, in order to achieve organizational objectives and position the commercial brand of this Peruvian coffee, recognized as one of the most outstanding agricultural products in the production and commercialization of specialty and high quality coffee. The subject on which this thesis focuses is on the different tasks, activities, goals and objectives that must be carried out during the development of the proposed marketing plan, in order to promote the effectiveness and efficiency of the marketing area of said company. Due to the social, political, economic and health situation, it is required to take prompt actions for internal and external improvement, both for the staff of the marketing area, as well as for the other areas that are in some way permanently involved with the activities that it develops the marketing of the company. For a company to achieve the standards of effectiveness and efficiency in marketing, it is essential that it has highly qualified personnel and that they are knowledgeable about the business from their arrival, so that the workers feel more committed to the results, feel better identified with the objectives and can add value to the organization through their knowledge and experience.