Caso de estudio: análisis y diagnóstico de una empresa del sector agroindustrial peruano, propuesta de un plan estratégico

• Autor: Deza Reynaga, David Eduardo
• Formato: tesis de grado
• Fecha de Publicación: 2019
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/10613
• Enlace del recurso: https://hdl.handle.net/20.500.12724/10613; http://doi.org/10.26439/ulima.tesis/10613
• Nivel de acceso: acceso abierto
• Materia: Strategic planning; Farm corporations; Planeamiento estratégico; Empresas agrícolas; https://purl.org/pe-repo/ocde/ford#5.02.04

In the first chapter of this paper, the strategic diagnosis will be developed, which in turn is divided into the internal diagnosis of the company and the external diagnosis. In the internal diagnosis of the company, the business model, the value chain and the components of the competitive advantage will be analyzed. While in the external diagnosis, the PEST analysis and the competitive forces of the sector will be carried out. In the second chapter of this paper, the strategy will be formulated. For this, the EFI, EFE and SWOT matrices will be developed. Likewise, the vision, mission, policies and strategic objectives of the company will be defined. Finally, global, corporate, business and functional strategies will be proposed. As for the third chapter, this will deal with strategic implementation with the evaluation of the organizational design and the proposed changes to improve the implementation of the strategies. Finally, in the fourth chapter, strategic control will be proposed through the design of the Strategic Control Map and the Balanced Scorecard. This is important, as it will allow for feedback on what has been carried out and thus make adjustments to strategic actions. As a general conclusion of this paper, the importance of creating a brand as a differentiating element and creator of competitive advantage is highlighted.