Creación del manual de identidad visual para la marca de compostura de prendas "Xirana"

• Autor: Cristal Celeste, Huaira Perez
• Formato: tesis de grado
• Fecha de Publicación: 2022
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/16779
• Enlace del recurso: https://hdl.handle.net/20.500.12724/16779
• Nivel de acceso: acceso abierto
• Materia: Logos (Symbols); Social networks; Trademarks; Identidad visual; Logotipos (Símbolos); Redes sociales; Marcas comerciales; Visual identity; https://purl.org/pe-repo/ocde/ford#5.08.00

This project consists of the creation and realization of a visual identity manual for the Xirana brand, a clothing composition service. The objective of carrying out this project was to design a manual that brings together the strategic concepts of the brand, as well as its vision, in order to position it through a visual identity that reflects self-esteem and opportunity, in addition to the values of trust, empathy and commitment; all this through a coherent and differentiated communication from the competition. This purpose was validated by many design experts and included validation of the target audience. Likewise, it is proposed to establish a communication strategy that reflects the values of the brand in social networks.