Estudio de prefactibilidad para la instalación de un centro de entrenamiento funcional

• Autores: Ramirez Santa Cruz, Daniel Junior, Zarate Hidalgo, Roberto Stephano
• Formato: tesis de grado
• Fecha de Publicación: 2021
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/13809
• Enlace del recurso: https://hdl.handle.net/20.500.12724/13809
• Nivel de acceso: acceso abierto
• Materia: Entrenamiento deportivo; Gymnasiums; Instalaciones deportivas; Sports facilities; Sports training; Estudios de prefactibilidad; Feasibility studies; Gimnasios; https://purl.org/pe-repo/ocde/ford#2.11.04

Regarding consumer and fitness industry trends that, these shows a preference for a comprehensive and personalized service that strengthens users, both physically and emotionally. The target is more concerned about the consequences generated by being overweight, sedentary and poor eating habits. The Peruvian gym market is dominated by large chains like SmartFit and Bodytech. There are different gym chains with different range of prices. The investment can reach a 1.5M dollars. Youth adults are looking for alternatives to the traditional model that involve physical competitions such as obstacle courses and adventure sports. The training center service will be provided where Functional, TRX, Crosstraining and Obstacle classes, focused on the development and fulfillment of objectives. To select the area where the project will be located, we used the factor ranking methodology. The market study carried out provided information such as target market, expected demand, current supply and knowledge of the main competitors. Additionally, a list of equipment, materials, tools and structures in the project was drawn up. In the same way, each area of the training center was described and the general and detailed plans. The total investment for the project reaches S/ 468 046 of which S/ 234 023 will be financed in increasing installments with a partial grace period in the first year. The debt service budget had a TEA of 14.10%. The working capital at the beginning of operations will be S/ 112 180. Finally, the economic NPV and IRR resulting from S/ 410 048 and 47,43% respectively were analyzed. Financial NPV and IRR S/ 478 116 and 72,99%, payback period of 2,62 years and benefit-cost ratio of 2,04. The COK (Cost of Capital Opportunity) and CPPC (Average Cost Weighted Capital) rates will be calculated, which will serve to calculate indicators of employability and return on capital.