Prácticas comunicativas y cultura en perspectiva al desarrollo

• Autores: Gonzales Pari, Flora Virginia, Venegas Linguithy, Yhobany Yhasmany, Cotrado Pauro, Ruth
• Formato: artículo
• Fecha de Publicación: 2025
• Institución: Pontificia Universidad Católica del Perú
• Repositorio: PUCP-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.pucp.edu.pe:20.500.14657/205254
• Enlace del recurso: https://revistas.pucp.edu.pe/index.php/conexion/article/view/32780/28342; http://hdl.handle.net/20.500.14657/205254; https://doi.org/10.18800/conexion.202502.003
• Nivel de acceso: acceso abierto
• Materia: Communicative practices; Radio production; Culture; Development; Prácticas comunicativas; Producción radiofónica; Cultura; Desarrollo; Práticas comunicativas; Produção de rádio; Desenvolvimento; https://purl.org/pe-repo/ocde/ford#5.09.01

Communication has traditionally been associated with mass media dissemination; however, there are communicative processes that transcend this classical view and deserve recognition in their own right as meaningful communicative processes. This study aims to analyze communicative practices from a development perspective in two radio production experiences in Cusco, Peru. The first involves adolescents, youth, and adult migrants from the Q’ero Nation (Paucartambo) currently residing in Cusco; the second centers on members of the Rural Communicators Network in the district of Accha, Paruro. A qualitative phenomenological methodology was employed, based on the use of semi-structured interviews. The findings reveal that the communicative needs of these social groups shaped radio experiences that were closely linked to development processes, environmental sustainability, and a strong cultural grounding. Approaching these practices enables the recognition of peculiar forms of expression embedded in culture, aimed at both deconstructing and constructing communication.