CULTURE OF INNOVATIVE THINKING IN ORGANIZATIONS FACING THE COVID-19 PANDEMIC

Descripción del Articulo

The pandemic situation produces sociocultural changes and new businessparadigms. The culture of “Innovative Thinking” is key to the development ofsolution proposals in the face of a crisis scenario. This work seeks to demonstratethe relevance of this concept in organizations in the face of the pande...

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Detalles Bibliográficos
Autor: ORTIZ ESAINE, Nicolás M.
Formato: artículo
Fecha de Publicación:2023
Institución:Universidad Ricardo Palma
Repositorio:Revistas - Universidad Ricardo Palma
Lenguaje:español
OAI Identifier:oai:oai.revistas.urp.edu.pe:article/5463
Enlace del recurso:http://revistas.urp.edu.pe/index.php/Scientia/article/view/5463
Nivel de acceso:acceso abierto
Descripción
Sumario:The pandemic situation produces sociocultural changes and new businessparadigms. The culture of “Innovative Thinking” is key to the development ofsolution proposals in the face of a crisis scenario. This work seeks to demonstratethe relevance of this concept in organizations in the face of the pandemicFor the same, a review is made of the competence of “Innovative Thinking” insociety and business. It is used for its impact for the study, training and businessstrategic planning. This concept is broken down into the elements of Diagnosis,Research, Concept and Planning (DICP Method).It is validated through the gaze of key executives from the state, social, private,educational and union sectors; that allows us an overview of the context.
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