Banking social responsibility and its influence on competitiveness

• Autores: Bracamonte Carpio, Nataly Amelia, Valderrama Perez, Lucio Walter
• Formato: artículo
• Fecha de Publicación: 2021
• Institución: Universidad Privada de Tacna
• Repositorio: Revistas - Universidad Privada de Tacna
• Lenguaje: español
• OAI Identifier: oai:revistas.upt.edu.pe:article/457
• Enlace del recurso: https://revistas.upt.edu.pe/ojs/index.php/vestsc/article/view/457
• Nivel de acceso: acceso abierto
• Materia: responsabilidad social; competitividad; dimensión ética; dimensión social; dimensión ambiental; social responsibility; competitiveness; ethical dimension; social dimension; environmental dimension

At the global level, the relevance of social responsibility is increasing; thus, it is essential to study the context of banking institutions; and determine how the social responsibility of these institutions influences the competitiveness of a Bank based in Tacna, year 2019. A basic, observational, explanatory transectional investigation was carried out. The sample consisted of Bank users, with a total sample of 384 clients. The instrument used was the questionnaire. Banking social responsibility has been found to significantly influence the bank's competitiveness. The bank social responsibility variable has a 72% level of influence on the competitiveness variable. (R2 significant according to the Nagelkerke indicator).