The Loyalty of the Customers of the Hostels of the City of Riobamba- Ecuador

Descripción del Articulo

In recent years there has been a growing increase in hotel services, having a competitiveness among them, making it essential to implement strategies to attract and retain customers. The strategies applied to keep customers called loyalty arise to respond to this constant need to improve revenue and...

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Detalles Bibliográficos
Autores: Arguello Erazo, Stalin Efrén, Arguello Erazo, Margarita Catalina, Saltos Aguilar, Wilson Manuel
Formato: artículo
Fecha de Publicación:2017
Institución:Universidad Nacional Mayor de San Marcos
Repositorio:Revistas - Universidad Nacional Mayor de San Marcos
Lenguaje:español
OAI Identifier:oai:ojs.csi.unmsm:article/13509
Enlace del recurso:https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/13509
Nivel de acceso:acceso abierto
Materia:Lealtad
Marketing Relacional
Satisfacción
Loyalty
Relational Marketing
Satisfaction
Descripción
Sumario:In recent years there has been a growing increase in hotel services, having a competitiveness among them, making it essential to implement strategies to attract and retain customers. The strategies applied to keep customers called loyalty arise to respond to this constant need to improve revenue and reduce outflows. Loyalty in the hotel sector is measured by different factors such as cognitive, affective, conative and action
The Loyalty of the Customers of the Hostels of the City of Riobamba- Ecuador
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