Impact of digital newspapers on electoral vote
Descripción del Articulo
The purpose of this article is to demonstrate that the appearance of political candidates in digital newspapers has a positive correlation with electoral vote. The indicator of the independent variable used is the number of news stories in the digital press in which political candidates appear; wher...
| Autor: | |
|---|---|
| Formato: | artículo |
| Fecha de Publicación: | 2020 |
| Institución: | Universidad Nacional Mayor de San Marcos |
| Repositorio: | Revistas - Universidad Nacional Mayor de San Marcos |
| Lenguaje: | español inglés |
| OAI Identifier: | oai:ojs.csi.unmsm:article/16248 |
| Enlace del recurso: | https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/16248 |
| Nivel de acceso: | acceso abierto |
| Materia: | Digital marketing electoral vote political marketing digital political marketing Marketing digital votación electoral marketing político marketing político digital |
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Impact of digital newspapers on electoral voteImpacto de los diarios digitales en la votación electoralPaz Panduro, David AnibalDigital marketingelectoral votepolitical marketingdigital political marketingMarketing digitalvotación electoralmarketing políticomarketing político digitalThe purpose of this article is to demonstrate that the appearance of political candidates in digital newspapers has a positive correlation with electoral vote. The indicator of the independent variable used is the number of news stories in the digital press in which political candidates appear; whereas the indicator of the dependent variable is the percentage of the electoral vote obtained by the political candidates. The electoral process analyzed was the 2018 Lima Metropolitana Municipal Election. In addition, the Google search engine was used, where the basic command (search operator) site was used to search the websites of 19 Peruvian digital newspapers for the appearances of candidates in a semi-manual way. Finally, it was concluded that digital newspapers have a very strong correlation with electoral vote, as the Spearman’s rho coefficient obtained was 0.933.El presente artículo demuestra que las menciones de los candidatos políticos en los diarios digitales tienen una correlación positiva con la votación electoral. El indicador de la variable independiente usado es el Número de noticias donde son mencionados los candidatos políticos en la prensa digital y el indicador de la variable dependiente es el porcentaje de la votación electoral obtenido por los candidatos políticos. El proceso electoral analizado son las elecciones municipales para Lima Metropolitana 2018. Se ha utilizado el buscador Google usando el comando básico (operador de búsqueda) site para buscar en las webs de 19 diarios digitales peruanos las menciones de los candidatos de manera semi manual. Es decir, los datos son material digital proveniente de fuentes secundarias.Facultad de Ingeniería Industrial, Universidad Nacional Mayor de San Marcos2020-01-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlaudio/mpegaudio/mpeghttps://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/1624810.15381/idata.v22i2.16248Industrial Data; Vol. 22 No. 2 (2019); 185-198Industrial Data; Vol. 22 Núm. 2 (2019); 185-1981810-99931560-9146reponame:Revistas - Universidad Nacional Mayor de San Marcosinstname:Universidad Nacional Mayor de San Marcosinstacron:UNMSMspaenghttps://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/16248/14595https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/16248/14750https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/16248/14918https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/16248/14919Derechos de autor 2020 David Anibal Paz Pandurohttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessoai:ojs.csi.unmsm:article/162482020-02-06T11:09:39Z |
| dc.title.none.fl_str_mv |
Impact of digital newspapers on electoral vote Impacto de los diarios digitales en la votación electoral |
| title |
Impact of digital newspapers on electoral vote |
| spellingShingle |
Impact of digital newspapers on electoral vote Paz Panduro, David Anibal Digital marketing electoral vote political marketing digital political marketing Marketing digital votación electoral marketing político marketing político digital |
| title_short |
Impact of digital newspapers on electoral vote |
| title_full |
Impact of digital newspapers on electoral vote |
| title_fullStr |
Impact of digital newspapers on electoral vote |
| title_full_unstemmed |
Impact of digital newspapers on electoral vote |
| title_sort |
Impact of digital newspapers on electoral vote |
| dc.creator.none.fl_str_mv |
Paz Panduro, David Anibal |
| author |
Paz Panduro, David Anibal |
| author_facet |
Paz Panduro, David Anibal |
| author_role |
author |
| dc.subject.none.fl_str_mv |
Digital marketing electoral vote political marketing digital political marketing Marketing digital votación electoral marketing político marketing político digital |
| topic |
Digital marketing electoral vote political marketing digital political marketing Marketing digital votación electoral marketing político marketing político digital |
| description |
The purpose of this article is to demonstrate that the appearance of political candidates in digital newspapers has a positive correlation with electoral vote. The indicator of the independent variable used is the number of news stories in the digital press in which political candidates appear; whereas the indicator of the dependent variable is the percentage of the electoral vote obtained by the political candidates. The electoral process analyzed was the 2018 Lima Metropolitana Municipal Election. In addition, the Google search engine was used, where the basic command (search operator) site was used to search the websites of 19 Peruvian digital newspapers for the appearances of candidates in a semi-manual way. Finally, it was concluded that digital newspapers have a very strong correlation with electoral vote, as the Spearman’s rho coefficient obtained was 0.933. |
| publishDate |
2020 |
| dc.date.none.fl_str_mv |
2020-01-02 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
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article |
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publishedVersion |
| dc.identifier.none.fl_str_mv |
https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/16248 10.15381/idata.v22i2.16248 |
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https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/16248 |
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10.15381/idata.v22i2.16248 |
| dc.language.none.fl_str_mv |
spa eng |
| language |
spa eng |
| dc.relation.none.fl_str_mv |
https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/16248/14595 https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/16248/14750 https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/16248/14918 https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/16248/14919 |
| dc.rights.none.fl_str_mv |
Derechos de autor 2020 David Anibal Paz Panduro https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
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Derechos de autor 2020 David Anibal Paz Panduro https://creativecommons.org/licenses/by-nc-sa/4.0 |
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openAccess |
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application/pdf text/html audio/mpeg audio/mpeg |
| dc.publisher.none.fl_str_mv |
Facultad de Ingeniería Industrial, Universidad Nacional Mayor de San Marcos |
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Facultad de Ingeniería Industrial, Universidad Nacional Mayor de San Marcos |
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Industrial Data; Vol. 22 No. 2 (2019); 185-198 Industrial Data; Vol. 22 Núm. 2 (2019); 185-198 1810-9993 1560-9146 reponame:Revistas - Universidad Nacional Mayor de San Marcos instname:Universidad Nacional Mayor de San Marcos instacron:UNMSM |
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Universidad Nacional Mayor de San Marcos |
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Revistas - Universidad Nacional Mayor de San Marcos |
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Revistas - Universidad Nacional Mayor de San Marcos |
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Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
