The purpose of this article is to demonstrate that the appearance of political candidates in digital newspapers has a positive correlation with electoral vote. The indicator of the independent variable used is the number of news stories in the digital press in which political candidates appear; whereas the indicator of the dependent variable is the percentage of the electoral vote obtained by the political candidates. The electoral process analyzed was the 2018 Lima Metropolitana Municipal Election. In addition, the Google search engine was used, where the basic command (search operator) site was used to search the websites of 19 Peruvian digital newspapers for the appearances of candidates in a semi-manual way. Finally, it was concluded that digital newspapers have a very strong correlation with electoral vote, as the Spearman’s rho coefficient obtained was 0.933.

The purpose of this article is to demonstrate that the appearance of political candidates in digital newspapers has a positive correlation with electoral vote. The indicator of the independent variable used is the number of news stories in the digital press in which political candidates appear; whereas the indicator of the dependent variable is the percentage of the electoral vote obtained by the political candidates. The electoral process analyzed was the 2018 Lima Metropolitana Municipal Election. In addition, the Google search engine was used, where the basic command (search operator) site was used to search the websites of 19 Peruvian digital newspapers for the appearances of candidates in a semi-manual way. Finally, it was concluded that digital newspapers have a very strong correlation with electoral vote, as the Spearman’s rho coefficient obtained was 0.933.

Demuestra que existe una relación estadística correlacional entre los indicadores de uso, actividad y presencia en las redes sociales por parte de los candidatos políticos, las menciones que se hacen de ellos en los diarios digitales y las búsquedas que se hacen de dichos candidatos en la Internet con la votación que obtienen en las urnas electorales. Las tres herramientas de mercadotecnia política digital analizadas son el Facebook, la prensa digital y la Internet. Se propone que el uso de estas herramientas debería ser obligatoria en una campaña electoral. Se han obtenido indicadores de uso de la red social Facebook, por parte de los candidatos políticos con mayor opción en las elecciones presidenciales primera vuelta Francia 2017 y de las elecciones presidenciales primera vuelta Brasil 2018, también se usa como muestra las elecciones municipales de Lima Metropolitana 2018. ...