From the press release to the utilitarian news

• Autor: Vásquez Chaparro, Hellen
• Formato: artículo
• Fecha de Publicación: 2019
• Institución: Universidad Femenina del Sagrado Corazón
• Repositorio: Revistas - Universidad Femenina del Sagrado Corazón
• Lenguaje: español
• OAI Identifier: oai:revistas.unife.edu.pe:article/2438
• Enlace del recurso: https://revistas.unife.edu.pe/index.php/comunife/article/view/2438
• Nivel de acceso: acceso abierto
• Materia: Nota de prensa, periodistas, medios de comunicación, organizaciones, gabinete de prensa, relacionista público.; Press release, journalists, media, organizations, press office, public relations officer.

This article explains how the use of a well-written press release will allow the transmission of relevant information from the company to the news editors (on various information platforms), as well as its construction so that it becomes material valuable and utilitarian; and how it should be sent, to get the journalist's attention. It is important to remember that journalists can obtain the information by presenting themselves at the scene (an event, a press conference, etc.), or by a coordinated interview (with an entity or person) or through a well-structured note of press.