This article explains how the use of a well-written press release will allow the transmission of relevant information from the company to the news editors (on various information platforms), as well as its construction so that it becomes material valuable and utilitarian; and how it should be sent, to get the journalist's attention. It is important to remember that journalists can obtain the information by presenting themselves at the scene (an event, a press conference, etc.), or by a coordinated interview (with an entity or person) or through a well-structured note of press.

The purpose of this article is to demonstrate the relationship that exists between journalism and public relations, from a practical point of view and based on the experience of the author. It shows the evolution of Public Relations, as the main connector between the company and the local media, for the dissemination of key messages

The purpose of this article is to demonstrate the relationship that exists between journalism and public relations, from a practical point of view and based on the experience of the author. It shows the evolution of Public Relations, as the main connector between the company and the local media, for the dissemination of key messages

This article explains how the use of a well-written press release will allow the transmission of relevant information from the company to the news editors (on various information platforms), as well as its construction so that it becomes material valuable and utilitarian; and how it should be sent, to get the journalist's attention. It is important to remember that journalists can obtain the information by presenting themselves at the scene (an event, a press conference, etc.), or by a coordinated interview (with an entity or person) or through a well-structured note of press.